Wednesday, June 15, 2011

1994 UK Ready Brek Trading Cards by Weetabix

As part of the 1994 promotion of the Snow White home video release in the United Kingdom, Weetabix Food Company produced 8 trading cards, issued 1 per box in their Ready Brek cereal. When viewed from different angles, the lenticular design of each card gives the illusion of depth within the alternating images. Slightly smaller than normal size trading cards, they measure 3 1/4" x 2 1/4". Not a super easy set to come by today, although they do pop up for sale now and again online.

I put together this short video showing the lenticular design in action. Enjoy.



Card #1  Snow White at Wishing Well / Singing to Dove





Card #2  Magic Mirror / Evil Queen





Card #3  Snow with Forest Animals / Dwarfs' Cottage





Card #4  Dwarfs March Home / Sneak Into Cottage





Card #5  Snow White Discovered / Music and Dance





Card #6  Evil Queen Drinks Potion / Old Witch





Card #7  Poison Apple / Sleeping Death





Card #8  The Kiss / Happily Ever After






Also available was this 10-page album especially designed to hold the set. One card slot per page along with story text and full-color illustrations.

Front and back covers...






Card Album courtesy of Cheryl Ridge.

4 comments:

  1. Thanks Connie. They may not seem like much, but these cards, when available, are being auctioned by ebayers for $70 or more. I didn't pay that though :)

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  2. What a great set of cards. I enjoyed your video too!

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