Wednesday, February 15, 2012

Bradford Exchange - 75th Anniversary Snow White Plate

At the start of the new year, I noticed that the Bradford Exchange had released a brand new plate celebrating the 75th anniversary of Snow White. It appeared on their website retailing for $49.99 (USD).

Bradford Exchange Plate (Image from January 2012).
Original Item No. 903087

The listing inferred that there might be a "series" of plates, so I phoned the B.E. customer service to learn more. The operator said that currently, this was the only one available, but the possibility for two more did exist. For sure, it would depend upon sales. That was about six weeks ago.

Just before creating this post, I did a quick check back on their site. To my surprise, the plate was gone! Did it sell out? Did they pull it?

I called customer service again. This agent said the Snow White plate was definitely deleted from their system with no reason given. He speculated that they might be reconfiguring the series and that it could return in the future...but of this, he was not certain. As of right now, this 75th Anniversary piece has simply vanished from the internet.


  1. That's strange. I wonder how many they sold before that happened? I just checked ebay and didn't come up with anything either. Maybe they're trying to create a "demand" for it?

  2. The phone operator said that the Disney plates are usually around for a year or more since there's such a high demand for them. He found the plate removal from the website to be odd.

  3. Wow!
    Beautifull crafted plate, and actual as well :-) .

  4. DSK-- Yes, this is quite an elaborate design. I've seen an early Cinderella plate that also had a similar "jeweled" rim.