Thursday, February 12, 2015

"Good Story" Advertisement from Brazil

A clever ad was produced in 2011 for Corre Cutia Bookstore in Brazil. In the lower right corner, the tagline reads, Nobody Resists a Good Story. In the foreground we see the Old Witch in the cottage absorbed in reading a book. She's about to absentmindedly take a bite from the poison apple as the Magic Mirror watches from the wall behind her. Off in the distance, we Snow White and the Dwarfs safe and sound.

Image via Ads of the World.

Advertising Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Flavio Chubes
Illustrator: Francisco Valle
Published: December 2011

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