Kraft Macaroni Promo for 'Snow White On Ice' Australia
The Disney on Ice Snow White show toured in multiple locations in 2000-2001, including Australia. As a promotion, Kraft ran a contest giving away $150,000 in prizes, plus a total of 210 sets of plush Seven Dwarfs dolls. Information could be found on multiple Kraft products like the Macaroni Cheese box below.
To enter the contest, consumers had to send in three Disney on Ice tokens, one per box, found on the back.