Rug mages via aurorasjs.
As seen in Hake's Official Price Guide to Disney Collectibles, 2nd ed. (p.865).
In the 1964 pressbook issued to theatres in the United Kingdom, it's referred to as a "Play Pen Rug" available through Quetta Carpets--along with a another Disney character rug (to be seen in future post).
The same Snow White "nursery rug" was also seen in the 1972 UK Snow White pressbook.
Pressbook images courtesy of the Richard Holliss Collection.