Sunday, September 25, 2016

1962 "Caramelle Pernigotti" Ad from Italy

A magazine ad for Snow White candy, produced in Italy by Pernigotti in 1962. The "Biancaneve" font style was the same used in the promotional material for the Italian theatrical re-release that year. The candy was sold in color packs which contained "the cute fairytale characters".

Image scan courtesy of the Nunziante Valoroso Collection.

The small print in the upper left reads--"Studio dalla Costa"--which is the advertising agency that designed the ad.

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