The original release was a limited edition of 500. Made of zinc alloy. Dimensions 2.75" x 1.35". It came in a hinged black gift box with a Snow White logo that featured the red poison apple with gold silhouettes of the princess and witch.
The watch is still available in the park gift shops. The stock images below come from Walt Disney World's "Shop Disney Parks" app. The gift box now sports a raised apple emblem on the lid. Retail $175. In-store purchase only.
Stock images copyright Disney.