Tuesday, March 28, 2017

1975 Cheerios "Glass Pals" Decals

Walt Disney Glass Pals, a series of six decals from 1975, available inside specially-marked boxes of Cheerios. Manufactured by Pro/Mark Inc. Chicago. The collection included Snow White with Dopey, Donald Duck, Jiminy Cricket, Mickey Mouse, Robin Hood, and Bambi with Thumper and Flower. Each measures approximately 1.75" x 2.5".

The decals could be placed on glasses or other smooth surfaces and were said to be dishwasher safe.

A Cheerios promotional tie-in appeared in the 1975 US Snow White pressbook (p.18). Twenty five million packages were produced. The mock-up box shown in the book, however, differs from the actual one.

Cereal box with Glass Pals promotion.

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