Tuesday, March 21, 2017

2009 Blanche Neige Blu-ray Promotion in Paris

During the 2009 French Blu-ray release of Snow White and the Seven Dwarfs, an advertising campaign was launched involving Parisian bus stops.

Blu-ray images courtesy of Greg Philip of A Lost Film.

A light-hearted marketing plan was devised by the outdoor advertising company JCDecaux and e-marketer Posterscope. Seven interactive posters--one for each dwarf--were placed at different bus stops in Paris. Commuters were asked to vote for their favorite by pushing a button on the sign. A counter on the poster reflected the votes in real time. The tallies for all seven were said to have been accumulated on a blog dedicated to the operation during the campaign.

Bus stop images via paperplane.

The posters were up for only a short time, October 7-13, 2009. These were the seven chosen bus stops.
  • 128 rue de Rivoli, Paris 1st
  • 32 avenue de l'Opéra - Paris 2nd
  • 29 boulevard Saint Michel - Paris 5th district
  • 128 rue de rennes - Paris 6th district
  • 84 avenue George V - Paris 8th district
  • 11 rue du Havre - Paris 8th district
  • 24 avenue des Ternes - Paris 17th

For those who couldn't make it to any of the bus stops, the Disney Blu-ray website offered another way to cast a vote for a favorite dwarf.

Special thanks to François Monferran for letting us know about this.

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