Thursday, November 16, 2017

Original Artwork for 1967 Clorox Advertisement

In 1967, Clorox ran a Snow White ad campaign (see earlier post) to coincide with the North American re-release of the film that year. A one-page magazine advertisement appeared in most of the major periodicals at that time. This is the original artwork layout from that ad. Medium: mixed media on 12" x 15" illustration board (and protected by a clear cel covering).


An ad slick proof sheet of the final advertisement is pictured below. Only a few changes were made from the original design (e.g. Sneezy now holds a banner rather than a sign; the Hamilton wristwatches were updated to Bulova; Snow White's facial features).

Images via Heritage Auctions.

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