Vintage Snow White Chewing Gum by Dietz

This rare 1¢ Snow White gum wrapper dates from 1938. Great color graphics of Snow and the boys. Dietz Gum Company, Chicago Illinois. Sold at five and dime stores.

On the backside, Snow asks you to write her.

Another example with slightly different wording.

This wrapper has a coupon on the inside for a Secret Service Flashlight, plus "thousands of big prizes in cash and merchandise" just for completing the following sentence:

I like Snow White and the Seven Dwarfs chewing gum because...

In the two examples below, the main advertised prize is a Snow White live turtle! In an earlier Archive entry, we saw the packaging that our "Lucky" turtle would have arrived in.

Retailers would have received the chewing gum in bulk in this box. A sticker on top mentions the "Big Contest-- $3300.00 in Cash and Merchandise - See Details Inside." Artwork is displayed on all five sides of the lid. Box measures approximately 8.5" x 6" x 2".

Note that the box held 100 1¢ packages of gum. Each package contained 5 sticks.