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Friday, April 26, 2013

1960s Italian Postcards by Mondialcolor and Fusac

In the 1960s, a postcard series was printed in Italy for distribution in Europe. Arnoldo Mondadori Editore (Mondialcolor), an Italian publisher of Disney items (from 1930s to 1988) first issued the cards. Many Disney characters were included. All are copyrighted Walt Disney Productions. Standard 4" x 6" size.

One example is this card with a drawing by artist Giuseppe Perego. His artwork made it onto several covers and in numerous stories for Italian comic books. This postcard dates from 1962, serie 104. Mondialcolor imprint.

Postcard images and info courtesy of the Nunziante Valoroso Collection.


The series included several reprints. Fusac (Fulvio Priest Co.) of Padova (Padua) produced the postcards in a collection totaling 88. The reverse sides looked like normal postcards. However, they had self-adhesive backs, which when peeled off, could be placed into an album. This album was dated January 1966 and entitled, "Your Friends in Post Cards". The pages had matching black & white illustrations of each card. Once attached, the reverse sides also looked like normal postcards--that could then be removed individually from the album and mailed, if so desired. The Fusac series (as compared to the Mondialcolor) is identified by a lower front text strip. Some cards were numbered; others were not.

A Fusac album page - front and back.

Additional info and images via webalice.it.


Below are the Snow White cards we've come across. The numbers only refer to the 1966 Fusac series, yet for ease of categorizing, we've placed the 1962 Mondialcolor cards under these headings too. Plus there are other printings with no identifying markings at all except "Walt Disney Productions".

No. 33
  • Fusac (numbered text strip on lower front).


  • Mondialcolor (no text strip along the lower front)


No. 34
  • Fusac (unnumbered printing)

  • Mondialcolor


No. 35
  • Fusac (numbered)


  • Unmarked printing (except for © Walt Disney Productions)


No. 36 + No. 37
  • Fusac (numbered)


No. 38
  • Fusac (numbered)


No. 39
  • Fusac (both numbered and unnumbered printings)


No. 40 + No. 41
  • Fusac (numbered)


No. 42
  • Fusac (numbered) + Mondialcolor



No. 43 + No. 44
  • Fusac (numbered)


A few of the other Disney characters in the Fusac collection.

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