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Tuesday, August 18, 2015

1969 "Discover Disneyland" Coke Bottle Caps

In 1969, Disneyland and Coca-Cola teamed up for the Discover Disneyland sweepstakes. Participants collected specially marked coke bottle caps. An illustration of Sleeping Beauty's castle was displayed on the top of the cap along with the Coke logo (although some variants have been found without the castle). The underside featured a character or attraction that you would see at the park. Snow White and Dopey were paired together.




The collected bottle caps (or plastic liners) were to be affixed to a special game sheet--a map of Disneyland with 35 blank circles. There were different level prizes awarded dependent upon the number of completed sheets submitted. The top prize for five sheets included a free adult admission to the theme park and a ticket ride book!







One facebook individual shares his memories as a kid, running all over town searching for the caps in order to win free tickets to Disneyland: read here.
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6 comments:

  1. TokyoMagic!August 18, 2015 at 5:55 PM

    I'm wondering if they did this promotion again a few years later? I remember a contest like this, but I thought it was in the early seventies. I have most of the Disneyland related items from my childhood, but unfortunately that map is not one of them. :-(

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    Replies
    1. Snow White ArchiveAugust 18, 2015 at 9:07 PM

      I wouldn't be surprised if there were more than one Disneyland/Coke cap promotion. There definitely were multiple Disney bottle cap campaigns in countries like Mexico, Brazil, and Argentina.

      I've never seen the Disneyland bottle cap map. No one seems to have it online. Would love to add it to the post if it ever turns up.

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    2. TokyoMagic!August 19, 2015 at 2:49 AM

      I saw one at the Disneyana Convention in Anaheim a couple years ago. I should have snapped a pic of it!

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    3. Snow White ArchiveAugust 19, 2015 at 1:24 PM

      I'm sure we'll come across another eventually.

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  2. hopeyMay 16, 2017 at 8:15 PM

    I have the complete set of caps and a map from the Sunday funnies, and will be listing it on eBay soon.

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    Replies
    1. Snow White ArchiveMay 17, 2017 at 12:23 AM

      Hi hopey. If you'd like to share pics, we'd be happy to post them with a credit to you.

      Delete