Vintage French Snow White Postcards by Tobler

The Swiss chocolatier, Tobler, introduced their popular postcard promotion, circa 1951. Disney-themed cards were offered as premiums inside bars and boxes of chocolate. They were printed by Georges Lang of Paris and issued in France. Each measures approximately 9 x 14cm (3.5" x 5.5"). There were loads of them--characters from the early shorts and every animated feature up through Peter Pan.

When I first started researching these postcards, it was a surprise to find that Snow White and the dwarfs were represented with two different sets of illustrations, possibly one of them having been released at a later date. One group of eight cards was issued with green ink printed on the reverse side. The other batch--with different images--was produced with red ink. However, after years of searching, I have yet to come across any evidence to show that Sneezy, Sleepy, and Bashful were ever included in this latter group. Some of the red-back cards promote the children's magazine Le Journal de Mickey.

The Snow White postcards that I know to exist are shown below. The green-back series is on the left, red-backs to the right.

Blanche Neige.

An example of the green ink on the reverse side. The text mentions that a free card album is available.

The red ink back.

An alternate red-back promotes Le Journal de Mickey.

Prof.

Grincheux.

Joeyeux.

Simplet.

Atchoum, Dormeur, Timide (green-backs only).

It seems logical to think that these last three characters would have been included in the red-back set too, but I've yet to find any mention of them online.