2016 Snow White Shimmer Doll by Hasbro

New for 2016, the Snow White Disney Princess Royal Shimmer Doll. She "dazzles in a signature-colored, jewel-ombre gown with glitter print detailing." Includes removable bow headband and shoes. Vinyl doll, approximately 11" tall. Retail $9.99. Other princesses sold separately (11 total in the series).

Stock images copyright Disney/Hasbro.

Special thanks to Gabriella Smith for letting us know about this one.

Read a fascinating article at Bloomberg Business on how Mattel lost its lucrative Disney doll contract to Hasbro.

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JULY 2016 UPDATE:

In addition to the Shimmer doll above, Hasbro also created a Disney Princess Classic Snow White. Includes iconic dress, plus a tiara.

Item: B5282.

And coming later in July is the Disney Princess Snow White's Magical Story Skirt Doll. Comes with a water wand. Brush it on the dress and see the scene appear while wet.