1938 Apon Gauze Halloween Masks

An advertisement is seen here for Snow White Halloween "False Faces" in the April 1938 Playthings toy trade journal. Manufactured by the Apon Novelty Company of Philadelphia, these masks were made from molded pressed-gauze material. Original retail price only 25¢ and 50¢ each.

9" X 12" ad.

A rare find, a Grumpy mask in nice condition. Measures 9" high x 8" wide. His name is printed across the front of the hat.

Back side.

Imprint reads, "© 1938 Walt Disney Enterprises, Apon Novelty Co., Phila. PA."

A 1939 clipping from the Kansas City Journal highlights a local Halloween masquerade party and a couple of its party-goers. Featured in the photo is a Doc mask.

Happy and Dopey are shown in a Halloween store display published in the September 1939 Playthings.

Images courtesy of the William Stillman Collection.