1940 Bertelli Snow White Calendar

Italian soap manufacturer, Bertelli, also produced perfumes and cosmetics. In 1939, Gros Monti printed a 1940 Snow White calendar book for Bertelli. They were given out to customers at hair salons and barbershops. Dimensions: approximately 5.5 x 10 cm; pp. 12. Six color plates inside plus front and back covers. Officially licensed by Creazioni Walt Disney S.A.I.

Cover image via Little Nemo Auction House.

The name of the individual salon would be stamped or printed on this page.

The color plates from the Biancaneve "calendarietto Bertelli" were reproduced in a 1992 book from LDM edizioni, Barba Capelli e... (Shave and a Haricut...). It tells the story of the many different calendar books that were given out to customers of Italian barbershops and hairdressers.

Special thanks to Nunziante Valoroso for generously providing information and additional images for this post.