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Tuesday, March 7, 2017

McDonald's Snow White Happy Meal Figures & Displays

In 1993, Snow White returned to the big screen in the US. To capitalize on the event, McDonald's produced a series of eight Happy Meal toys (one per meal). Made of plastic. The Queen stands approximately 3.75" tall, the Prince 3.625", and Snow White 3".

  • Snow White (and the Wishing Well)
  • The Prince (and his Horse)
  • The Queen (changes into the Witch)
  • Sleepy (yawns and closes eyes)
  • Dopey and Sneezy (spin)
  • Doc (diamond spins)
  • Happy and Grumpy (rock as they roll)
  • Bashful (peeks in and out of his diamonds)

This translite (colored piece of plastic) was used to promote the figures. It would have been located up above and behind the counter next to the menu or outside on the drive-thru menu. The small print includes a 1993 copyright.



3D countertop display with figures.



The figures.











Original sealed plastic packaging. The bags are copyrighted 1992.





Four different Snow White Happy Meal boxes were available.






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McDonald's and Disney teamed up on several other occasions to produce more Snow White Happy Meal toys. The 1995 Masterpiece Collection featured individual figures, including Snow White, each inside a mini VHS box.



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In 2001, they came out with key clip heads.



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At the same time in Europe, they released a "chain reaction" set of toys.


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The 100 Years of Magic figures from 2002 featured many different Disney characters including Snow White, Witch, and Seven Dwarfs.





Special thanks to Dan Alexander for his assistance with this post.

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