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Friday, January 11, 2013

UK Palmolive Promotional Card

In an earlier post, we admired the vintage Snow White paperdoll cards that Palmolive sponsored in Belgium. Now we see Palmolive had its promotional mojo going in the United Kingdom too. This shop counter-top promo card features the Princess and Dwarfs beside a bar of soap. Snow's speech balloon reads: "FOR A SNOW WHITE COMPLEXION USE PALMOLIVE SOAP."





Card measures approximately 19.5" x 15.5" (50 x 40cm). Probably dates from circa 1938.




The promotion was for soap bars and a Snow White storybook, all for only one shilling. The text at the top of the circle is quite faded but reads:
PALMOLIVE BEAUTY SOAP
3 CAKES OF PALMOLIVE SOAP & A BEAUTIFUL COLOURED STORY BOOK
SNOW WHITE AND THE SEVEN DWARFS
FEATURING THE WASHING SONG
THE COMBINATION FOR 1/-



In the lower right-hand corner, we're questioned on our knowledge of the Bluddle-Uddle-Um-Dum lyrics...
"DO YOU KNOW THE WASHING SONG? IT'S IN THE BOOK!"
Images and info courtesy of the Leon Concannon Collection.
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4 comments:

  1. Major PepperidgeJanuary 12, 2013 at 11:10 AM

    Wow, I love vintage advertising, and this item is a beauty. Amazing that it even survived.

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    Replies
    1. Snow White ArchiveJanuary 13, 2013 at 12:38 AM

      I dig vintage signage and ads too. Really takes you back to a different time.

      Leon, the gentleman who's collection this piece belongs to keeps it well protected in a frame so it should be with us for a good long time to come. :)

      Delete
  2. AlexandreMarch 10, 2013 at 12:00 PM

    Great article ! Do you have any infos about the book ?

    ReplyDelete
    Replies
    1. Snow White ArchiveMarch 10, 2013 at 1:19 PM

      Not exactly sure which book the ad was referring to but I hope to find out at some point.

      Delete