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Sunday, December 20, 2015

Hollywood Reporter Dec 9, 1937 - Carthay Circle Ticket Announcement

An advertisement for tickets to the Carthay Circle World Premiere of Snow White and the Seven Dwarfs appeared in the Thursday December 9, 1937 issue of The Hollywood Reporter.



On Page Two, a short blurb announces the premiere at the Carthay Circle Threatre with a $5 "top" ticket price. (With tax, they were actually going for $5.50 as noted in the ad below.)



Limit four tickets per person. Price $5.50 each, including tax. Film start 8:45pm.




Special thanks to Greg Philip of A Lost Film for providing the clean image scans.
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4 comments:

  1. TokyoMagic!December 20, 2015 at 3:05 AM

    I understand that it was a premiere, but $5.50 seems a little steep for 1937.

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    1. Snow White ArchiveDecember 20, 2015 at 11:12 AM

      That was steep for back then, but with all the Hollywood elite in attendance, it's not surprising. It was definitely a black tie affair.

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  2. Major PepperidgeDecember 21, 2015 at 4:27 PM

    Wow. I didn't think that the general public could have attended such a ritzy event. Of course they needed $5.50... an online inflation calendar says that this was the equivalent of about $90 per ticket!

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    Replies
    1. Snow White ArchiveDecember 21, 2015 at 8:57 PM

      Holy smokes! That's a lot of money for a movie ticket...but well worth it if you'd get the chance to rub elbows with Walt and the gang in the lobby after the screening. :).

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