1950s/60s Ingersoll-US Time Snow White Watches

The original Snow White graphic from the 1947 Ingersoll-U.S. Time wristwatch (earlier post) was redesigned circa 1953. She wears her iconic blue bodice, yellow skirt and red cape. This new watch was repackaged and sold in a variety of ways for over a decade. Here it is shown in an oval box, which also included a plastic "Magic Mirror" insert with an easel back. Chrome-luster watch case. Red cloth band. Manual wind. Original retail $6.95.

Watch box images via Heritage.

It's pictured in catalog pages from 1953 (Para) and 1954 (John Plain).

And two from 1955 (S&M and Ardan Sales Co.)

All catalog pages via gdawg.

The watch and gift box are seen here in a store countertop display along with Mickey Mouse, Cinderella, and Hopalong Cassidy.

Display image via Hakes.

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In 1954, the same watch was issued in a box (4.5" x 7" x 1.25") with a cellophane display window. Inside is a perforated punch-out cardboard Snow White figure.

Images via Hakes.

A page from a 1959 John Plain catalog.

The same cellophane display window box was also issued with a yellow plastic watch and a vacuform Snow White figure. Pictured here in Ted Hake's Official Price Guide to Disney Collectibles, 2nd edition, 2007.

It was listed in a 1956 catalog page from Noble Distribution Co.

And a 1956-57 General Merchandise Company publication.

A 1957 Hagn's catalog shows both the chrome and plastic watches.

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The chrome metal case version was also issued in a cardboard box (4.25" x 5" x 1.5") with a special interior lid design. Features six of the dwarfs playing music with a separate removable acetate cel-like overlay with an image of Snow White and Dopey dancing. Sold at Hakes on March 19, 2015 for $278.30.