Toys and Bicycles , an extremely rare 104 page toy trade journal full of pictures, ads, and articles on the latest toys. Dated February 1938...

To encourage bread companies to get on board with the Snow White Jingle Club promotion of 1938, Disney's marketing expert Kay Kamen prep...

The 1938 Snow White Jingle Club was one of numerous advertising campaigns dreamed up by Disney's marketing team led by Kay Kamen. It was...

This "member" pin-back button was a give-away item in the Snow White Jingle Club promotional bread campaign, "© 1938 W.D. Ent...

The 1938 "Toy Town" campaign (detailed in an earlier post ) was the brainchild of marketing wiz Kay Kamen. Toy departments within ...

The year is 1934, and we're in the thick of the Great Depression. This, however, does not stop marketing wizard Kay Kamen from closing a...