2009 Snow White Home Video - Diamond Edition Blu-Ray and DVD

For the average Snow White fanatic, the choices one had with last year's Diamond Edition release were nearly overwhelming.  The Disney marketing folks were well aware of the fact that not everyone would be eager to give up their DVD collection in exchange for Blu-ray.

So Team Disney went into overdrive. On October 6, 2009 the next Buena Vista Home Entertainment invasion had begun. Snow White topped the national video sales chart its first week in stores.

The North American Blu-ray appeared in two different packaging styles, a DVD-size case and the smaller Blu-Ray, both with their own handsome cover art. Each contained three discs--two Blu-rays plus a DVD. Also included inside the case was a Blu-ray Guide booklet, a 16-page ad booklet, and Snow White "Diamond Giveaway" flyer.


3-Disc Blu-ray/DVD combo in DVD packaging...

Guide booklet with DVD...

Two Blu-ray discs...

Blu-ray Guide with a fold-out Navigation Overview...

The ad booklet contained promotions for other Disney movies and things, plus these two Snow White-related pages...

The Diamond Giveaway was a chance to win a diamond ring or other prizes by signing up for Disney Movie Rewards....

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3-Disc Blu-ray/DVD combo in Blu-ray packaging...

Inside view of Blu-ray cover...

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For DVD diehards unmoved by the Blu-Ray revolution, Disney released a two-disc Diamond Edition DVD on November 24, 2009.

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Serious enthusiasts had three more options to choose from to get their Snow White fix...the Collector's Book Set, the Plush Gift Set, and the Limited Edition Diamond Collector's Set with book, pins and lithos. More on these in upcoming posts.