Shell Oil Magazine Ads from Argentina

Rare 1950s magazine ads from Argentina. The Seven Dwarfs help promote a furniture polish from Shell Oil.

Ad for Nashua Indian Head Sheets

Illustrations of Snow White and the Seven Dwarfs are shown in a 1938 magazine advertisement. The promotion is for Indian Head sheets by the Nashua company of New Hampshire.

1938 Storkline Snow White Furniture

Storkline Furniture Corporation of Chicago was licensed by Disney from 1938-41 to manufactured a Snow White line of "Playtime" furniture for children. It included table and chair sets, highchairs, bassinets, and more. Made of wood with character decals.

Images via Hakes.

Storkline ad in a 1938 Playthings toy trade journal.

1983 Del Monte "Parade of Savings" Campaign

In 1983, Del Monte ran a Parade of Savings promotion which coincided with the re-opening of the New Fantasyland at Disneyland. A merchandising kit was made available that featured six Disney-themed double-sided posters to be hung in supermarkets. Each measures 25" x 35". In addition, a 25" x 70" store banner was also included.

Snow White and the Seven Dwarfs were part of the promotion.

1983 copyright imprints along the bottom. Kit No. 095.

The banner.

The complete merchandising kit with original envelope. Seven posters total.

Del Monte ran magazine ads too.

They also aired Parade of Savings commercials during a one-hour Disneyland New Fantasyland TV special entitled, Believe You Can...And You Can. It starred Heather O'Rourke and Morey Amsterdam.

1972-73 Ads for Italian Disneyland Record no. STP 3906

In 1972, the Italian movie soundtrack for Snow White and the Seven Dwarfs was updated using fresh voice actors. The same year, Disneyland Records released a Storyteller album incorporating these new recordings. Catalog no. STP 3906 (see next post). The 33¹⁄3 rpm disc also included narration by Giuseppe Rinaldi.

A b&w publicity ad for the LP appeared in the Topolino magazine from December 1972.

In March 1973, a full-color advert was published in Musica e Dischi (Music and Discs) magazine.

Images and info courtesy of the Nunziante Valoroso Collection.

Original Artwork for 1967 Clorox Advertisement

In 1967, Clorox ran a Snow White ad campaign (see earlier post) to coincide with the North American re-release of the film that year. A one-page magazine advertisement appeared in most of the major periodicals at that time. This is the original artwork layout from that ad. Medium: mixed media on 12" x 15" illustration board (and protected by a clear cel covering).

Closeups

An ad slick proof sheet of the final advertisement is pictured below. Only a few changes were made from the original design (e.g. Sneezy now holds a banner rather than a sign; the Hamilton wristwatches were updated to Bulova; Snow White's facial features).

Images via Heritage Auctions.

Snow White in Playthings Magazine

In 1902, Robert McCready and Henry Nathan started Playthings magazine. It would become the premier trade journal of the toy industry. The monthly periodical covered the latest toys and novelties, department store display trends, and the annual Toy Fair Trade Show preview in New York. It contained hundreds of ads from various toy manufacturers and dozens of articles related to the toy trade. Published by McCready Publishing Co. of NYC.

With the massive success of Snow White in theatres during the picture's premiere run, Disney's merchandising man, Kay Kamen, made sure it was featured often in the magazine. Although we haven't yet found all of the issues from 1938, in the ones we do have, Snow White dominates the front covers.

These early editions are rare and quite difficult to come by today. Most of the following images were generously shared by Matt of Random Neat Stuff and also by the William Stillman Collection.

January 1938 / 1938 Toy Fair Trade Show Issue / March 1938

April 1938 (front cover not yet found) - miscellaneous Snow White ad pages

• pp.4-5 Ideal dolls

• p.78 Ohio Art sand toys
• p.132 Storkline furniture
• p.139 Noble & Cooley lithographed drums
• p.143 Mengel rocker

• p.156 Fulton rubber stamps and Whitman Publishing books (including Edgar Bergen and Charlie McCarthy)
• p.158 Seiberling rubber dolls

• p.161 Apon Halloween masks

• p.173 N.N. Hill Brass pull toys
• p.249 Ideal dolls

• pp.269-270 Fischer-Price pull toys

• p.307 R.G. Krueger dolls
• rear page - Behrend & Rothschild dime banks

Additional pages via gdawg.

May 1938

June 1938 / July 1938 - similar cover designs promoting the 4th Annual Walt Disney Character Merchandise Catalogue issued by Kay Kamen

June 1938 - miscellaneous Snow White pages

• p.41 Seiberling rubber doll/ball display (plus Old King Cole figures)

• p.47 A.S. Fishbach/Ben Cooper costumes
• p.53 Ohio Art sand toys
• p.54 Apon mask display
• p.56 La Mode lamps

• p.64 Crown Toy Dopey bank
• p.68 N.N. Hill Brass pull toys
• p.71 Ideal dolls

Classified ads:

• p.73 Apon masks
• p.76 A.S. Fishbach costumes
• p.79 R.G. Krueger dolls

• p.80 Micro Lite night light
• p.85 Seiberling rubber toys
• p.88 Whitman Publishing
• rear cover - Madame Alexander dolls/marionettes

June 1938 images via Antique Toy Archive.

November 1938 / December 1938

___

In 1939, most of the front covers featured Pinocchio. Yet, we did come across one where Snow White and the dwarfs were included. And of course there would have still been plenty of Snow White ads and write-ups inside other issues.

March 1939

September 1939 - Snow White store displays from xmas 1938

• B. Peck Co. in Lewiston, ME

• Crowley Milner & Co. Detroit, MI

___

Snow White and the Seven Dwarfs did appear in later editions of the magazine too, particularly during theatrical re-release years.

January 1952

June 1967 (full-page ad)

In 2010, Playthings was incorporated into Gifts & Decorative Accessories magazine and also became available in a digital format.