1938 Snow White Jingle Club Laundry Brochure

The Snow White Jingle Club was an advertising campaign from 1938. Kids could join the Jingle Club by mailing in an application card. In return, they would receive a pin-back button and a booklet to be filled with Jingle Cards. (See earlier Archive entry for all the details).

It was primarily a bread promotion employed by bakeries. However, it was also utilized by laundries too. Pictured below is the front cover of a four-page brochure for the Snow White Laundry in Philadelphia. It introduced kids to the Jingle Club and included the mail-in perforated card so they could join. In the next post, we'll see the book and a few of the Jingle Cards distributed by this same laundry.

Image via Heritage Auctions.

Adriana Caselotti - 1983 Public Appearance Tour Itinerary

Snow White was re-released to North American theatres in 1983. To promote the event, Disney hired Adriana Caselotti to headline a major public appearance tour to 13 cities. She would also be a guest on several national television shows. Numerous ephemera items from this trip were recently listed at Heritage Auctions.

The promotional tour ran from June 20 to July 13, 1983. City stops included in this order: Boston, Montreal, Chicago, Philadelphia, Washington DC, Dallas, Houston, Atlanta, Kansas City, San Francisco, Seattle, New York, and Los Angeles.

Itinerary of city stops on the tour.

The Philadelphia itinerary for June 27, 1983 (the date was bumped a day from what's listed above).

Signed television contracts for the Merv Griffin Show and The Tonight Show with Johnny Carson, plus the dressing room name plate from the latter.

Images via Heritage Auctions.

The auction included 32 pages of travel plans and an insider look at how the Disney marketing division gets the word out.

David Hand Ephemera

David Hand (1900-1986) was the Supervising Director on Snow White and the Seven Dwarfs. Walt Disney was always the one in charge of the motion picture, but David was next in command. Organized and to the point, he got people to do what was needed, especially during the controlled chaos that was the Disney Studio during that final year of production on the film. He was 37 years of age when Snow White premiered.

In this excerpt from John Canemaker's book, Walt Disney's Nine Old Men and the Art of Animation (Disney Editions 2001, p.21), we get a little insight into Hand's directorial style. Animator Les Clark is introduced to David's temper.

David worked for the Disney Studio from 1930-1944. In July of 2014, Heritage Auctions listed this group of ephemera that once belonged to him. It included three hand-signed identification cards from: 1931-32 (also signed by Roy Disney), 1934, and 1942 (photo ID).

The auction also featured an inter-office company memo dated May 3, 1938. It was a notification of David's "Snow White Adjustment Compensation" for all his long hours of work on the project. His bonus totaled $5000. Not bad at all for 1938!

Images via Heritage Auctions.

Read the excellent 1973 interview with David by Michael Barrier at his website: MichaelBarrier.com

Adriana Caselotti Ephemera

Miscellaneous ephemera from the voice of Snow White, Adriana Caselotti:

• Children's dinner menu with photo of Adriana. Blank back. Dimensions: 5.5" x 9" (open). Origin unknown, though possibly created for one of her many public appearances with groups of kids.

• 1938 Hotel Victoria payment voucher.

• 1952 passport. It is signed Adriana Mitchell. Her second husband at the time was Norval Mitchell.

• 1980s signature and hand-drawn Snow White face on 8x10 stiff paperboard.

• Adriana placed a promotional ad for herself in a 1987 edition of the weekly entertainment trade Variety.
  

1986 Walt Disney Company Annual Report

This Walt Disney Company Annual Report for the 1986 fiscal year would have been given out to share holders. Dimensions: 8.5" x 11"; 48 pages. Snow White and six of the Seven Dwarfs are pictured on the cover.

Dopey is on the back along with a blurb about the 50th anniversary worldwide re-release of the film to cinemas. A date stamp in the lower left corner reads, "Jan. 27, 1987".

"Take A Bite" Menu

"Take A Bite With Snow White" menu, copyrighted 1938 Cramer-Tobias-Meyer. On the two-color front cover, Snow White wears a striped bodice as she makes a pie. Measures 4.75" x 6.5".

Opens to “Menu” pages.

The menu folds out to an activity page that challenges readers to guess the names of all the dwarfs. Open measurements: 9.5" x 13”.

The rear cover features a Dopey image for coloring.

Add'l images via Hake's

1966 Snow White Bank Book from Australia

The Bank of New South Wales in Australia issued a small series of themed savings account pass books, one of which featured Snow White and her forest friends on the cover.

The bank offered a bird book premium which included an ad for the four pass book choices. A Donald Duck cover was also available.

The publication of this edition of the bird book dated from 1966.

Images via rdalton.

1938 Snow White Bread Booklet

"Why Snow White Smiles"--a promotional give-away item for Snow White bread. The fold-over booklet includes recipes inside and on the back. Copyright imprint, "© 1938 Walt Disney Enterprises." Baked And Distributed by Model Bakery. Store name is rubber stamped along bottom rear.

Images via geezerskater.

Walt Disney Studios Commissary Restaurant Menu

Dating from the early 1940s, this was the menu used at the Walt Disney Studios Commissary Restaurant. Mickey, Goofy, and Donald are pictured on the cover. Standard card stock.

The Snow White Special included "tasty chicken salad on lettuce with avocado, tomato and egg." Price: 40¢.

Back cover is blank.

The same cover is found on later editions of the menu. Matt at Random Neat Stuff has images posted from the 1940s war years and 1960s.

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This Donald Duck card was used to reserve a table at the Commissary.

All images courtesy of the Kevin Hicks Collection.

1958 Snow White One-Act Play Booklet

A rare religious-themed Snow White one act play booklet copyrighted by Walt Disney Productions. Tri-fold. Measures approximately 5" x 8.5". Issued in 1958 by Church World Service.

Thanks to Kevin Hicks for letting us know about this one.

Premium Card for Snow White Doll

A two-fold pushboard premium card for the New York Novelty House, circa 1938. An Ideal Snow White doll is shown as one of the premiums for customers with a completed punch card. Card measures 3.375" x 5.75".

More customer premiums on the inside of the card.

Images via Ernies Postcards.