Valentine & Sons Diorama Novelty Postcards

Circa 1938, card manufacturer Valentine and Sons Ltd. (Dundee, Scotland & London, England) issued an array of Snow White postcards during the initial run of the Disney animated film. Among their inventory was a set of die-cut Diorama Novelty Cards. Each featured a different layered scene. Three are pictured here. More were probably produced.

The bi-fold cards could be closed for easy mailing.

Images via Heritage Auctions.

Links to other posts featuring Valentine & Sons postcards and greeting cards:

• 4166-4168
• 4169
• 4170-4171
• 4172-4177
• 4299-4300
• 4301-4302
• 4227-4232 + 4303-4304
• Unnumbered
• "Happy" Birthday Greetings Postcard
• "Doc" Birthday Greeting Postcard
• "Cut-Out Numeral" Birthday Postcards  
• Seven Dwarfs Birthday Card
• 1142 Ain't Life Wonderful

Vintage "Doc" Birthday Card by Valentine & Sons

Valentine & Sons birthday postcard. Text reads, "Little Doc knows it's your birthday. I join with Doc in sending to you, birthday wishes fond and true." Dates from 1938. Produced in the United Kingdom. Series no. 226.

Also see a similar "Happy" birthday card in an earlier Archive entry.

Valentine & Sons Postcard #1142

Ain't Life Wonderful postcard from Valentine & Sons, Ltd. (United Kingdom). Part of the Mickey Mouse series of cards. Features Dopey and Mickey with a rabbit and bluebirds. Postmarked 1949.

Valentine & Sons Snow White Postcards (unnumbered)

In the late 1930s, publisher Valentine and Sons, Ltd, (of Dundee, Scotland) released a series of Disney-licensed Snow White postcards. Different printings resulted in variations--in the artwork itself and the text and logos on the opposite side. In addition, it appears that in later printings, individual cards were numbered, while their earlier incarnations were not. All of the examples in this post are unnumbered, and we have yet to come across other printings with numbers.

The Seven Dwarfs discuss the presence of Snow White in their little house. Here are two versions of this card. The artwork and backside printing differ on each.

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Happy! Sneezy! Dopey!--What funny names for children! Snow White reading the names on the dwarfs' beds. Two printings.

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Oh, you must be Grumpy! Snow White guessing the dwarfs' names.

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Bunch o' water lilies! exclaimed Grumpy as he sat watching the other dwarfs washing.

Valentine & Sons 'Snow White' Postcard #4301 - #4302

Postcard from the series published by Valentine and Sons, Ltd., Dundee, Scotland. Circa 1938.

#4301 Their Homecoming Song Awakened the Birds and Animals While Snow White Slept On.

#4302 Mushy Business! Disgusting Aw-W G-o-s-h! (Grumpy). Snow White kisses the dwarfs good-bye.

Vintage "Happy" Birthday Card by Valentine & Sons

"Happy" Birthday Greetings postcard from Valentine & Sons. Ltd., Dundee, Scotland, circa 1938. Series no. 226.

Images via Merry-Monk.

Vintage Seven Dwarfs Birthday Card from Valentine & Sons

"A Lucky Number" birthday card. Features Tenggren-style Seven Dwarfs on the front cover. Issued by Valentine & Sons, Ltd. Printed in Great Britain, circa 1938.

Valentine & Sons 'Snow White' Postcards, #4299 - #4300

Snow White dances with the dwarfs as the Prince serenades. Postcard published by Valentine & Sons, Ltd. of Dundee, Scotland. Card #4299; dates from circa 1938. Text reads, So the Little Princess Knew at Last the Miracle of Dreams Come True.

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Snow White sweeps up the cottage in card #4300. Come On, Get Smart. Tune Up and Start to Whistle While You Work.

Vintage Seven Dwarfs Postcards by Valentine & Sons

Beginning around the time of the film's 1938 general release, Valentine and Sons Ltd. of Dundee, Scotland produced several series of Snow White postcards. This particular set differed from the others in that it would highlight just one character per card. In addition, two variations of each postcard were published. The first included a rhyming caption at the bottom. The other printing did not. Cards are standard size 3.5" x 5.5"; regular postcard stock.

#4227 Happy

Note that all postcards which include the rhyme on the front, also contain the tagline "THIS IS A REAL PHOTOGRAPH" on the back.

In what was probably a later printing, these next postcards don't contain the rhyming caption nor the "photograph" tagline. They do, however, include a card number on the back. This one is #4227.

Some were clearly used to promote specific movie venues by way of additional text: "As 'Happy' as the day is long at CLIFTONVILLE"

#4228 Bashful

"Don't be 'Bashful' come to MARGATE"

#4229 Doc

"Doc says --Bournemouth will do you a world of good"

#4230 Grumpy

"Feeling 'Grumpy'? Come to Margate"

#4231 Sneezy

"Sneezy Matter Enjoying Yourself at MARGATE"

#4232 Sleepy

#4303 Dopey

Note the card number on the back (#4303) does not follow in the same sequence as the rest of the series.

#4304 Snow White

A Snow White postcard was also included in this series.

Non-numbered back.