Kraft "Family Reunion" Disneyland Campaign

To commemorate the 25th anniversary of Disneyland in 1980, Kraft Foods sponsored the "Family Reunion" promotional campaign. A sweepstakes was held with one first prize of a four-day, three-night vacation to Disneyland, plus $5000. Ten second place winners received a three-day, two-night Disneyland trip and $1000. A $100 check was awarded to 100 third prize winners. And finally, 1000 fourth prize winners got a Kraft cookbook.

 

A promotional grocery store banner.

A series of six two-sided posters with an illustrated Disney character scene on one side and a photo of a Kraft family meal on the other. Each is dated 1979 and copyrighted Walt Disney Productions and Kraft. Printed on heavy stock paper. Dimensions: 38" x 25".

Snow White

Pinocchio

Alice + Peter Pan

Lady and the Tramp + Robin Hood

Images courtesy of the Kevin Hicks Collection.

Kraft also sponsored a 25th anniversary television special. Description from IMDb:

Filmed throughout Disneyland, this made-for-TV special celebrates the 25th anniversary of the park. We follow the story of a young boy (Adam Rich) on his first ever trip to The Happiest Place on Earth. While there, he encounters many interesting characters (All played by Danny Kaye) who tell him various tidbits on the park's history. Musical numbers by Donny Osmond, Michael Jackson, and Danny Kaye as well as group sing alongs that include many actual Disneyland cast members and guests!

See the Kraft Family Reunion record album in the previous Archive entry.

Kraft Family Reunion 25th Anniversary Record

In 1980, Kraft Foods ran a "Family Reunion" promotion to celebrate the 25th anniversary of Disneyland. One of their commemorative items was a 12 song vinyl LP record. Six classic Disney films were represented (two songs from each). Snow White was included.

Disneyland/Vista Records. Catalog no. 3516.  Manufactured in 1979.

Ⓒ MCMLXXIX Walt Disney Productions
Disneyland/Vista Records Burbank Calif. 91521
Printed in U.S.A.

Side A

• Heigh-Ho
• Hi-Diddle-Dee-Dee
• Bella Notte
• Oo-De-Lally
• I'm Late
• The Unbirthday Song

Side B

• Whistle While You Work
• The Phony King Of England
• You Can Fly! You Can Fly! You Can Fly!
• Following The Leader
• He's A Tramp
• When You Wish Upon A Star

Stapled in the fold of the album is a 12-page full-color "sing-along" book with illustrations and lyrics for each song.

An interesting thing to note is that Whistle While You Work is only a minute and a half in length, much shorter than in the Snow White film. The instrumental middle of the song was cut.

Special thanks to Kevin Hicks for sharing these images and info from his collection.

Kraft "Hit-O-Ball" Paddles

Made from thick cardboard-like material, this Dopey paddle ball toy dates from circa 1938. It was a premium give-away item sponsored by Kraft and originally came with a ball attached by a string. Paddle measures 9.25" x 5" at its widest point.

Images via vintagezone.

A snow white paddle is pictured on page 834 of Hake's Official Price Guide to Disney Collectibles, 2nd edition, 2007.

Kraft Macaroni Promo for 'Snow White On Ice' Australia

The Disney on Ice Snow White show toured in multiple locations in 2000-2001, including Australia. As a promotion, Kraft ran a contest giving away $150,000 in prizes, plus a total of 210 sets of plush Seven Dwarfs dolls. Information could be found on multiple Kraft products like the Macaroni Cheese box below.

To enter the contest, consumers had to send in three Disney on Ice tokens, one per box, found on the back.

Images courtesy of Cheryl Ridge. Used with permission.