Instructions on how to set it up.
Display images via keeker1991.
See the Talking Mirror and the Corn Flakes cereal box in an earlier Archive entry.
Showing posts with label kellogg. Show all posts
Showing posts with label kellogg. Show all posts
Friday, January 20, 2017
2001 Kellogg's Talking Mirror Store Display
Kellogg's Snow White Talking Mirror display. Dates from the release of the 2001 Platinum Edition DVD. Made of cardboard. Measures about 35" tall and 26" wide. Freestanding or pole-mounted. Features a motion sensor (powered by four AA batteries) that activates a sound module (with the audio from the talking mirror).
Instructions on how to set it up.
See the Talking Mirror and the Corn Flakes cereal box in an earlier Archive entry.
Instructions on how to set it up.
See the Talking Mirror and the Corn Flakes cereal box in an earlier Archive entry.
Wednesday, May 15, 2013
Kellogg's Snow White Wobblers
In 2005, the Kellogg Company teamed up with Disney during the 50th anniversary of Disneyland to offer a collection of weighted roly-poly toys called Wobblers. They're similar to, but larger than the popular 1970s Weebles. ("Weebles wobble but they don't fall down.") Each 3" Wobbler features a different character, 50 in all, including Snow White, the Old Witch, and Dopey.
Snow White is #41 in the series. It's made from two separate molded pieces, divided by the line that encircles the Wobbler. The bottom section is obviously the weighted end.
Each character came individually packaged in plastic wrap--sometimes it was clear, others slightly opaque. It's a little difficult to see, but the Wobbler on the right sits in its own cup.
Wobbler in plastic packaging cup.
Manufacturing divots/holes are seen along the top and bottom.
The back includes the character's name, series number, and the Disneyland 50th logo with text, "2005-2006 Happiest Celebration on Earth - Walt Disney Parks and Resorts." The imprint reads, "© Disney, Mfg. for Kellogg Co. - China/Chine C-TM."
Wobbler #16 Dopey (in and out of plastic wrapper).
Wobbler #49 The Witch.
Artist Matthew Colrain was the founding art team member for Creata Promotion, the agency responsible for designing the Wobbler premiums. He specialized in Disney-styled art, generating a hundred different characters for this campaign. Unfortunately, many of the designs fell short due to budget constraints. In the end, it was the most popular characters that were chosen. See a few of the artwork examples at his Down Under Designs, Inc.
Created as cereal box prizes, the Wobblers could be found inside a wide range of Kellogg's brand cereals.
Various promotions, recipes, and games might be printed on the inside panels of the box. This Rice Krispies package included an "Ask the Magic Wobbler" game.
Tucked inside a select 1000 boxes were special certificates that entitled a fortunate consumer to a free complete set of 50 Wobblers. Read about one woman who won.
For those who weren't lucky enough to win any contests--and who'd rather not have to eat over 50 boxes of cereal--there was a happy alternative. An order form was printed on the inside of many (but not all) of the Wobbler cereal boxes. The set could be gotten simply by mailing it in along with three UPC Proof of Purchase box tops and a payment of $29.95.
The mail order set of 50 in original box.
Box cover.
In another offer, exactly half of the Wobblers from the series were repackaged as a 25 piece Disney Parks Event collection. Not available for purchase, this one had to be won in a "Back to School Sweepstakes" sponsored by Kellogg's and ShopRite. Eligible contestants entered the contest by purchasing 4 Kellogg's or Keebler products using a ShopRite members card.
Sweepstakes winner's letter.
The Disney Parks Event collection.
I shot this video of the Snow White Wobbler in action...
Here's a screen capture from a Kellogg's TV commercial from 2005...
Snow White is #41 in the series. It's made from two separate molded pieces, divided by the line that encircles the Wobbler. The bottom section is obviously the weighted end.
Each character came individually packaged in plastic wrap--sometimes it was clear, others slightly opaque. It's a little difficult to see, but the Wobbler on the right sits in its own cup.
Wobbler in plastic packaging cup.
Manufacturing divots/holes are seen along the top and bottom.
The back includes the character's name, series number, and the Disneyland 50th logo with text, "2005-2006 Happiest Celebration on Earth - Walt Disney Parks and Resorts." The imprint reads, "© Disney, Mfg. for Kellogg Co. - China/Chine C-TM."
Snow White Wobbler courtesy of Dan Alexander Dismentia
Wobbler #16 Dopey (in and out of plastic wrapper).
Wobbler #49 The Witch.
Three's company.
Artist Matthew Colrain was the founding art team member for Creata Promotion, the agency responsible for designing the Wobbler premiums. He specialized in Disney-styled art, generating a hundred different characters for this campaign. Unfortunately, many of the designs fell short due to budget constraints. In the end, it was the most popular characters that were chosen. See a few of the artwork examples at his Down Under Designs, Inc.
Created as cereal box prizes, the Wobblers could be found inside a wide range of Kellogg's brand cereals.
Various promotions, recipes, and games might be printed on the inside panels of the box. This Rice Krispies package included an "Ask the Magic Wobbler" game.
Box courtesy of Dan Alexander Dismentia.
Tucked inside a select 1000 boxes were special certificates that entitled a fortunate consumer to a free complete set of 50 Wobblers. Read about one woman who won.
For those who weren't lucky enough to win any contests--and who'd rather not have to eat over 50 boxes of cereal--there was a happy alternative. An order form was printed on the inside of many (but not all) of the Wobbler cereal boxes. The set could be gotten simply by mailing it in along with three UPC Proof of Purchase box tops and a payment of $29.95.
The mail order set of 50 in original box.
Box cover.
____
>
In another offer, exactly half of the Wobblers from the series were repackaged as a 25 piece Disney Parks Event collection. Not available for purchase, this one had to be won in a "Back to School Sweepstakes" sponsored by Kellogg's and ShopRite. Eligible contestants entered the contest by purchasing 4 Kellogg's or Keebler products using a ShopRite members card.
Sweepstakes winner's letter.
The Disney Parks Event collection.
____
I shot this video of the Snow White Wobbler in action...
Here's a screen capture from a Kellogg's TV commercial from 2005...
Sunday, July 17, 2011
Belgian Cereal Ad
Belgian advertisement for Kellogg's All-Bran Fruit'n Fibre...
More Fruit Than Before...
Advertising Agency: JWT, Brussels, Belgium
Creative Directors: Sabine Botta, Christopher Gelder
Art Director: Sebastien Verliefde
Copywriter: Jurgen Verbiest
Photographer: Gregor Collienne
Retouching: The Living Room
Published: May 2008
Image via Ads of the World.
More Fruit Than Before...
Advertising Agency: JWT, Brussels, Belgium
Creative Directors: Sabine Botta, Christopher Gelder
Art Director: Sebastien Verliefde
Copywriter: Jurgen Verbiest
Photographer: Gregor Collienne
Retouching: The Living Room
Published: May 2008
Tuesday, January 18, 2011
Kellogg's Cereal Box and Talking Magic Mirror
Produced at the time of the 2001 Snow White DVD release, this 24 oz. Kellogg's Corn Flakes cereal box featured a promo for the video on the top lid and a side-panel offer for a "Talking Magic Mirror". On the front of is Snow White with apple, the back has the Seven Dwarfs. Box measurements: 10" x 14" x 3.25".
Another completely different second box featuring artwork of the Evil Queen on one side and Snow with the Seven Dwarfs on the opposite.
In addition to the 24 ounce box above, an 18 ounce was also produced.
Another completely different second box featuring artwork of the Evil Queen on one side and Snow with the Seven Dwarfs on the opposite.
And for just $5.99, two UPC symbols, and an order form from the inside panel of the box, you could mail away for a unique Talking Magic Mirror. When you press the button on the bottom, the face in the mirror lights up and says one of the following phrases:
-How lovely to see you.
-How enchanting.
-How do you do?
-You are as pretty as a princess.
-Whose reflection do I see?
Mirror measures approximately 9.5" x 7.5". Operates on 3 AA batteries. Imprint on back reads: "Disney Manufactured for Kelloggs in China". Includes a stand or a small hole for wall-mounting
-How enchanting.
-How do you do?
-You are as pretty as a princess.
-Whose reflection do I see?
Mirror measures approximately 9.5" x 7.5". Operates on 3 AA batteries. Imprint on back reads: "Disney Manufactured for Kelloggs in China". Includes a stand or a small hole for wall-mounting
Note: Bright colors reflected in mirror surface are from scanner.
All updated images generously provided by TokyoMagic! Used with permission.
View more of Tokyo's collection at the Meet the World blog.
View more of Tokyo's collection at the Meet the World blog.
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