1994 Magazine Ad for "Snow White" VHS

This magazine ad featuring the Evil Queen dates from 1994. It promotes the home video release of Snow White and the Seven Dwarfs to VHS for the first time.

1994 Blanche Neige Home Video Pins

With the 1994 VHS home video release of Snow White in France, a series of nine collectible pins was issued to commemorate the event. The set includes the princess, dwarfs and queen.

Images courtesy of the Greg Philip Collection. Also see the 1994 US home video pins and buttons (in an earlier post).

Snow White In School VHS Program

This Walt Disney Home Video VHS tape features a Snow White "In School Program" that was used as a teaching tool in younger classrooms. It is titled, "Working Together Works Wonders." Narrated by longtime Disney voice actor Mark Elliot.

The tape is not dated but does feature the Sorcerer Mickey Home Video logo at the beginning. This was used from the mid 1980s until 2001.

Mark Elliot informs us of five lessons we can learn from the Snow White and the Seven Dwarfs story. They emphasize believing in yourself and cooperating with others.

The video uses clips from the motion picture to teach these five lessons. After each one, students are encouraged to think of how these have come into play in their own lives. A classroom discussion is encouraged.

Special thanks to Sonny Mikszath from Sweden for letting us know about this tape and for sharing info and images from his collection.

2001 Le Journal de Mickey - No. 2574 & 2575

With the 2001 DVD home video release of Snow White in France, Le Journal de Mickey marked the occasion in their October 17th issue, no. 2574. Cool artwork on the cover, inked by artist François Pasquet. Published by Hachette.

Snow White fact page with info on the 2001 home video release formats.

Snow White games and puzzles. Plus an ad for next week's issue (no. 2575) which would include a free gift of glow-in-the-dark Witch Fingers.

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An announcement for this Snow White issue had appeared in the previous Le Journal de Mickey, no. 2573. The Seven Dwarfs were pictured.

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Issue no. 2575 from October 24, 2001 featured the Old Witch on the cover. Again inked by François Pasquet. Unfortunately, we don't have a photo of the phosphorescent Witch Fingers that were included inside

Images and info courtesy of Greg Philip of A Lost Film.

2009 Blanche Neige Blu-ray Promotion in Paris

During the 2009 French Blu-ray release of Snow White and the Seven Dwarfs, an advertising campaign was launched involving Parisian bus stops.

Blu-ray images courtesy of Greg Philip of A Lost Film.

A light-hearted marketing plan was devised by the outdoor advertising company JCDecaux and e-marketer Posterscope. Seven interactive posters--one for each dwarf--were placed at different bus stops in Paris. Commuters were asked to vote for their favorite by pushing a button on the sign. A counter on the poster reflected the votes in real time. The tallies for all seven were said to have been accumulated on a blog dedicated to the operation during the campaign.

Bus stop images via paperplane.

The posters were up for only a short time, October 7-13, 2009. These were the seven chosen bus stops.

• 128 rue de Rivoli, Paris 1st
• 32 avenue de l'Opéra - Paris 2nd
• 29 boulevard Saint Michel - Paris 5th district
• 128 rue de rennes - Paris 6th district
• 84 avenue George V - Paris 8th district
• 11 rue du Havre - Paris 8th district
• 24 avenue des Ternes - Paris 17th

For those who couldn't make it to any of the bus stops, the Disney Blu-ray website offered another way to cast a vote for a favorite dwarf.

Special thanks to François Monferran for letting us know about this.

2001 Marketing Brochure for French DVD Release

A promotional booklet describing all of the special features for the DVD release of Snow White in France. Dates from October 2001. Twenty two pages (including covers).

Image scans courtesy of Greg Philip of A Lost Film.