Snövit Laundry Detergent Poster from Sweden

Snow White and the Seven Dwarfs appear in a Swedish promotional poster for Persil laundry detergent. "Det vitaste som finns" translates as "The whitest available." Printed by J. Olsen. Measures approximately 70 x 100 cm / 27" x 41". Possibly dates from circa 1938.

Image via benitomovieposter.

1937 Snow White Holiday Banner

A large 1937 Snow White and the Seven Dwarfs Christmas banner for display in cinemas or department stores. Imprint in lower left corner reads, "By Permission Walt Disney - Mickey Mouse Ltd." Made of paper. Issued in two pieces and meant to be combined. Measures 20" x 79.75".

Info and image via Hakes.

1938 Seven Dwarfs "Globe Trotter" Window Signs

Snow White-themed paper signs meant for use as store window displays. Three unused examples: Dopey, Doc, and Grumpy (who looks uncharacteristically friendly in this illustration but that's definitely his nose). Each is marked, "© 1938 Walt Disney Enterprises". Measure 10.5" x 20.5".

According to Heritage Auctions, the signs may have been designed to promote the Mickey Mouse Globe Trotters bread and milk ad campaign. Sponsored by local bakeries and dairy producers, the promotion encouraged kids to join the Globe Trotter club. Members received a game board map to attach Disney bread/dairy cards to. They'd also get a pin-back button printed with the name of the local sponsor.

Images via Heritage Auctions and Hakes.

1983 Del Monte "Parade of Savings" Campaign

In 1983, Del Monte ran a Parade of Savings promotion which coincided with the re-opening of the New Fantasyland at Disneyland. A merchandising kit was made available that featured six Disney-themed double-sided posters to be hung in supermarkets. Each measures 25" x 35". In addition, a 25" x 70" store banner was also included.

Snow White and the Seven Dwarfs were part of the promotion.

1983 copyright imprints along the bottom. Kit No. 095.

The banner.

The complete merchandising kit with original envelope. Seven posters total.

Del Monte ran magazine ads too.

They also aired Parade of Savings commercials during a one-hour Disneyland New Fantasyland TV special entitled, Believe You Can...And You Can. It starred Heather O'Rourke and Morey Amsterdam.

1952 Bendix Snow White Standees

Bendix Home Appliances ran a Snow White-themed advertising campaign in 1952. This set of eight counter top store displays promotes the re-release of the film that year as well as their Bendix washing machine. The Snow White standee measures approximately 15" tall, the dwarfs about 13". Material: cardboard.

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Images via Heritage Auctions.

Kraft "Family Reunion" Disneyland Campaign

To commemorate the 25th anniversary of Disneyland in 1980, Kraft Foods sponsored the "Family Reunion" promotional campaign. A sweepstakes was held with one first prize of a four-day, three-night vacation to Disneyland, plus $5000. Ten second place winners received a three-day, two-night Disneyland trip and $1000. A $100 check was awarded to 100 third prize winners. And finally, 1000 fourth prize winners got a Kraft cookbook.

 

A promotional grocery store banner.

A series of six two-sided posters with an illustrated Disney character scene on one side and a photo of a Kraft family meal on the other. Each is dated 1979 and copyrighted Walt Disney Productions and Kraft. Printed on heavy stock paper. Dimensions: 38" x 25".

Snow White

Pinocchio

Alice + Peter Pan

Lady and the Tramp + Robin Hood

Images courtesy of the Kevin Hicks Collection.

Kraft also sponsored a 25th anniversary television special. Description from IMDb:

Filmed throughout Disneyland, this made-for-TV special celebrates the 25th anniversary of the park. We follow the story of a young boy (Adam Rich) on his first ever trip to The Happiest Place on Earth. While there, he encounters many interesting characters (All played by Danny Kaye) who tell him various tidbits on the park's history. Musical numbers by Donny Osmond, Michael Jackson, and Danny Kaye as well as group sing alongs that include many actual Disneyland cast members and guests!

See the Kraft Family Reunion record album in the previous Archive entry.

1949 Snow White London Stage Show - Poster

Jack Hylton was a well-known English band leader and impresario. In 1949, he produced a London stage show based on Disney's Snow White. A poster from the period advertises it's opening at the Victoria Palace "by arrangement with Walt Disney-Mickey Mouse Ltd."

Poster image courtesy of the Richard Holliss Collection.

The show was directed by Harry Benet and ran from 24 December 1949 to 4 February 1950. It's listed here in The London Stage: 1940-1949 by J.P. Wearing.

See a couple postcards from the stage production in the next post.

1952 Rinso Name Game Promotion

The Rinso Name Game was an advertising campaign tied to the 1952 US theatrical re-release of Snow White and the Seven Dwarfs. Sponsored by Rinso laundry detergent, the promotional give-away offered 1450 prizes worth over $100,000. All the participants need do was to mail in the names of the four characters pictured in the ad--Grumpy, Dopey, Snow White, and Sleepy--plus include a made-up name for the "Rinso bird".

A full-color advert featuring the image of radio and television personality, Arthur Godfrey, was published "in 232 Sunday and daily newspapers from April 3 thru May 11, 1952".

Image via Pack Rats Place.

The advert and additional info for exhibitors is seen in the 1952 Snow White pressbook promotional supplement (pp. 6-8).

Pressbook scans courtesy of the Michael Filippello Collection.

The store wall poster mentioned on page 8 of the pressbook was made of stiff paper. Dimensions: 17" x 22".

 Image via Hake's.