1994 Magazine Ad for "Snow White" VHS

This magazine ad featuring the Evil Queen dates from 1994. It promotes the home video release of Snow White and the Seven Dwarfs to VHS for the first time.

2009 Blanche Neige Blu-ray Promotion in Paris

During the 2009 French Blu-ray release of Snow White and the Seven Dwarfs, an advertising campaign was launched involving Parisian bus stops.

Blu-ray images courtesy of Greg Philip of A Lost Film.

A light-hearted marketing plan was devised by the outdoor advertising company JCDecaux and e-marketer Posterscope. Seven interactive posters--one for each dwarf--were placed at different bus stops in Paris. Commuters were asked to vote for their favorite by pushing a button on the sign. A counter on the poster reflected the votes in real time. The tallies for all seven were said to have been accumulated on a blog dedicated to the operation during the campaign.

Bus stop images via paperplane.

The posters were up for only a short time, October 7-13, 2009. These were the seven chosen bus stops.

• 128 rue de Rivoli, Paris 1st
• 32 avenue de l'Opéra - Paris 2nd
• 29 boulevard Saint Michel - Paris 5th district
• 128 rue de rennes - Paris 6th district
• 84 avenue George V - Paris 8th district
• 11 rue du Havre - Paris 8th district
• 24 avenue des Ternes - Paris 17th

For those who couldn't make it to any of the bus stops, the Disney Blu-ray website offered another way to cast a vote for a favorite dwarf.

Special thanks to François Monferran for letting us know about this.

Snow White Farbraum Ad

A 2007 Snow White advertisement for Farbraum Digital Art Studio, showing just how completely they can make you over.

Brand name: Farbraum Digital Art
Agency: Grabarz + Partner
Country: Germany
Category: Business equipment & services
Released: August 2007

Snow White Oreo Ad

A 2012 advertisement marking the 100 year anniversary of the Oreo cookie and the 1912 Broadway play Snow White and the Seven Dwarfs (which would be made into the silent film starring Marguerite Clark).

Images via Ads of the World.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra

Published: March 2012

Hong Kong 'Snow White' Billboard

A Snow White kiss is pictured on this 2005 billboard promotion for the Disneyland Hong Kong theme park. The ad was seen in Tsim Sha Tsui, an urban area in southern Kowloon, Hong Kong.

Photo by mikekwaan. Taken September, 2005.

"Good Story" Advertisement from Brazil

A clever ad was produced in 2011 for Corre Cutia Bookstore in Brazil. In the lower right corner, the tagline reads, Nobody Resists a Good Story. In the foreground we see the Old Witch in the cottage absorbed in reading a book. She's about to absentmindedly take a bite from the poison apple as the Magic Mirror watches from the wall behind her. Off in the distance, we Snow White and the Dwarfs safe and sound.

Image via Ads of the World.

Advertising Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Flavio Chubes
Illustrator: Francisco Valle
Published: December 2011

Brazilian Food Donation Advertisement

This series of print ads from Brazil are for Spoleto Restaurants and their participation in a food donation program. One of the advertisements features a  Disney-esque Snow White and the Witch. Text reads, "A starving child's fantasy is reduced to food."

Cinderella.

Little Red Riding Hood.

Images via Ads of the World.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Directors: Roberto Vilhena, Alessandra Sadock, Gustavo Tirre
Art Director: Carolina Lobianco
Copywriter: Roberto Sá
Illustrator: Imagina
Published: March 2012

Snow White Anti-Drug Billboard in Taiwan

A billboard ad for an anti-drug campaign was seen in 2006 in Chungho City, Taiwan. Not a Disney-licensed endeavor, though the Snow White illustration clearly impersonates the proprietary princess. The dwarfs and witch, not so much.

Photo by Catherine Daigle.

2010 Disneyland Halloween TV Spot

In the Disneyland "Halloween Time" TV commercial from 2010, see the Evil Queen transform into the Witch at the end.

 Video posted by HHNbro

Thanks to TokyoMagic of Meet the World for providing video link.

Columbian Book Exchange Ads

Produced for the Book Exchange Colsubsidio in Columbia, these 2012 advertisements carry the tagline, "Come with a story and leave with another." Look closely and you'll see the optical illusion.

•  Snow White/Sherlock Holmes...

Advertising Agency: Lowe/SSP3, Colombia
Creative Chairman: Jose Miguel Sokoloff
Creative Director: Gustavo Marioni, Carlos Camacho
Art Directors: Andres Lancheros, Guillermo Siachoque, Sebastian Pelaez
Copywriter: Mario Lagos
Producer: Sonia Llanos
Account Director: Carlos Obando
Published: April 2012

• Two more ads included Little Red Riding Hood/Moby Dick and Harry Potter/Troy...

 Images via Ads of the World.

Very clever indeed!

Brazilian Journal Advertisement

With the tag line: "Know the two sides of the story," the Brazilian Novo Jornal used fairytale characters in non-traditional ways to promote their publication in an October 2010 advertising campaign. The result was interesting but a bit off color. Snow White, in her very distinctive Disney dress, shows a side of herself that we don't normally see...

Advertising Agency: ArtC Comunicação, Natal, Brazil
Creative Director: George Wilde
Art Director: Flávio Jatobá
Copywriter: Rafael Paulino
Illustrator: Pedro Dantas
Digital painting: Flávio Jatobá


Other ads in the series included the darker sides of Little Red Riding Hood and the Three Little Pigs...

Images via Ads of the World.

Pizzetta Advertisement and the Missing Dwarf

Think twice before you take the last slice. An unusual Pizzetta ad campaign from South Africa featuring Snow White and the Six Dwarfs. Apparently, the seventh dwarf took "the last slice" and he's no more. Did one of the other dwarfs bump him off because the pizza was gone? It's difficult to say.

Image via Ads of the World.

Think twice before you take the last slice.

Advertising Agency: Ogilvy, Durban, South Africa
Creative Director: Christo Nel
Art Director: Robyn Cook
Copywriters: Christo Nel, Liza Kleinloog
Illustrators: Steven Fellmore, Cliff Brown
Published: June 2009

Two more ads from the same campaign. Both Juliet and Louise must have been guilty of eating the last slice as well...

Snow White Cast Members and Kids...in Ads

The photos in this group come directly from Disney Company advertisements.

Corporate Disney Photo Promo (2010). Image copyright Disney via corporate.disney.go.com

The two below (released in 2010 and 2011) feature a cast member and child model undoubtedly from the same photo shoot.

Golden Oaks Promo (2010). Image copyright Disney via WDW Golden Oak website.

Walt Disney World Promo (2011). Image copyright Disney via WDW website.

Belgian Cereal Ad

Belgian advertisement for Kellogg's All-Bran Fruit'n Fibre...

Image via Ads of the World.

More Fruit Than Before...

Advertising Agency: JWT, Brussels, Belgium
Creative Directors: Sabine Botta, Christopher Gelder
Art Director: Sebastien Verliefde
Copywriter: Jurgen Verbiest
Photographer: Gregor Collienne
Retouching: The Living Room
Published: May 2008

Supersized German Snow White Ad

This giant Berlin advertisement from 2007 is for the German website, immowelt.de. A house and apartment finder, they're capable of even helping Snow White and her "dwarfs" locate a new place to live.

By the way, "tellerchen" means "small plates" in Deutsch.

Image copyright BigGirlElise. Used with permission.

Hansel Sandwiches TV Advertisement

Over the last several years, a series of interesting commercials have been produced for Rebisco, the Republic Biscuit Corporation located in the Philippines. The TV spots use familiar fairytale characters to promote their Hansel Sandwiches (cookies).

A Snow White piece was produced in 2008. The Witch visits the princess at the Dwarfs' cottage. Rather than biting into the poison apple, though, Snow is drawn back into the cottage by the aroma of a Hansel cookie. The production combines live action with animation. For obvious legal reasons, the dwarfs could not be drawn to resemble the Disney characters. Yet, the poison apple, the cottage, and forest glen do have a strong Disney-esque feel to them.

Poison Apple and Witch Screen Captures.

Client : Republic Biscuit Corporation
Director : Raul Jorolan
Producer/Writer : Gilbert Buguis
Cinematography : Monchie Redoble
Editor : Jojo Medalla
Production Design : Emery Villanueva
Music/Score : Noisy Neighbors
Animation : Holy Cow Animation
Production House : United Asia Productions

More Annie Leibovitz Photos

Back in 2007-2008, photographer Annie Leibovitz was engaged by the Disney Company to shoot celebrities as traditional Disney characters for the Dream Portrait Series of advertisements. Yesterday the Disney Parks blog announced the addition of several new ads for 2011 featuring more of Leibovitz's unique photos.

One of the new images includes Olivia Wilde as Snow White's Evil Queen with Alec Baldwin as the Magic Mirror. The caption reads,"Where magic speaks, even when you’re not the fairest of them all."

Two more photos feature Penelope Cruz as Belle and Jeff Bridges as the prince from Beauty and the Beast and Queen Latifah as Ursula from The Little Mermaid.

All images copyright Disney.

Additional images from the series will be included as special inserts in the April issues of O – The Oprah Magazine, People En Español, Real Simple, Essence, and InStyle as well as the March 28 issue of People.

Disney Rewards Brochure

A Snow White cover for this Disney Rewards advertisement promoting a Visa credit card from Chase Bank. September 2010.

The "Magical Story" of your Disney rewards card perks? OK. That's even a little too much for me.

Snow White Volvo Ad

Snow White has to thumb a ride in this Volvo ad that emphasizes the fact that the XC90 can only seat seven.

Image via Ads of the World

The Volvo XC90. With seven seats. Sorry.

Advertising Agency: Euro RSCG South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Photographer: Clive Stewart
 

South Korean Anti-Smoking Ad Featuring Snow White

The above image is a composite of three stills taken of an anti-smoking "rotating ad" in a South Korean subway. The advertisement was done by Kiss Creative Group for an anti-smoking message sponsored by the Kobaco company in South Korea. Released in the February 2003, it incorporates the classic pose of the Old Witch offering Snow White the poison apple--or in this case a pack of cigarettes. The video below posted by kpajamas613.

Ad Credits:
Copywriter: J. Park
Art Director: Kevin Bang / Stephano H. Yang
Creative Director: Steve S. Keum / Peter B. Yoo
Typographer: Lucy S. Kim
Illustrator: Myeong Ho Kim

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 A related ad featuring Aurora and Phillip from Sleeping Beauty was also released in 2003. Images via Coloribus