Tuesday, January 18, 2011

Kellogg's Cereal Box and Talking Magic Mirror

Produced at the time of the 2001 Snow White DVD release, this 24 oz. Kellogg's Corn Flakes cereal box featured a promo for the video on the top lid and a side-panel offer for a "Talking Magic Mirror". On the front of is Snow White with apple, the back has the Seven Dwarfs. Box measurements: 10" x 14" x 3.25".

Snow White Kellogg's 24 oz. Cereal Box
Images courtesy of Ward's Epic Stuff. Used with permission.

In addition to the 24 ounce box above, an 18 ounce was also produced.

Another completely different second box featuring artwork of the Evil Queen on one side and Snow with the Seven Dwarfs on the opposite.

And for just $5.99, two UPC symbols, and an order form from the inside panel of the box, you could mail away for a unique Talking Magic Mirror. When you press the button on the bottom, the face in the mirror lights up and says one of the following phrases:

-How lovely to see you.
-How enchanting.
-How do you do?
-You are as pretty as a princess.
-Whose reflection do I see?

Mirror measures approximately 9.5" x 7.5". Operates on 3 AA batteries. Imprint on back reads: "Disney Manufactured for Kelloggs in China". Includes a stand or a small hole for wall-mounting

Note: Bright colors reflected in mirror surface are from scanner.

All updated images generously provided by TokyoMagic! Used with permission. 
View more of Tokyo's collection at the Meet the World blog.


  1. No way! See what you miss when you don't eat corn flakes??? Man, I wish I had seen those.

  2. Tokyo--Very COOL!

    Connie--I should have eaten more cereal! I certainly missed out.

  3. I'm not sure I'd want to eat anything -- cereal or otherwise -- that features Snow White about to bite into the poisoned apple. The implications of the product seem dubious.

  4. Sheryl-- As always, love your keen sense of observation and wit :)

  5. I have one also. Still works great in 2015 !

    1. Amazing that it still works after all these years! :)

  6. Bought one at Goodwill for 99 cents. Works great! Love it!

    1. Congrats on the find. Excellent price and amazing that it still works. :)