The cut-outs were an immediate success. The cereal boxes would cost the parents about 12 cents each and after they were emptied, the kids had something to play with.
This rare paper sign (17"x24") promoting the debut of Disney cut-outs dates from 1934. Features early renditions of Mickey Mouse, Goofy and Pluto. Sold for $1,075.25 (USD) September 2010.
General Foods Post Toasties would continue to employ Mickey Mouse and other Disney character cut-outs through 1941. Each box usually featured two to four cut-outs on the back and one along the side panel. It was around the 1937 release of the film that Snow White first appeared on Post Toasties.
Eight oz. box measures 8.5” tall, from 1938 series.
The Snow White Post Toasties Cut-Outs:
Two Post Toasties Side Panels.
Images via Hake's Americana and Collectibles.
The set of eight 1937-38 Post Toasties Cut-Outs sold for $95.60 in July of 2009.