Disneyland Snow White 50th Anniversary Signage

In 1987, during the Snow White 50th Anniversary celebrations at Disneyland, a daily Snow White parade took place down Main Street USA. Decorating the lamp poles along the way were commemorative signs. Design: circular mirror-like reflective surface with applied graphics. Material: plastic. Dimensions: 18" x 17".

Image via Heritage Auctions.

See lots more on the 50th Anniversary in earlier Archive entries.

1986 Walt Disney Company Annual Report

This Walt Disney Company Annual Report for the 1986 fiscal year would have been given out to share holders. Dimensions: 8.5" x 11"; 48 pages. Snow White and six of the Seven Dwarfs are pictured on the cover.

Dopey is on the back along with a blurb about the 50th anniversary worldwide re-release of the film to cinemas. A date stamp in the lower left corner reads, "Jan. 27, 1987".

1987 Magic Kingdom Gazette Newsletter

The Magic Kingdom Gazette was a quarterly insider cast member newsletter. Volume 8, Issue #4 from August 1987 included articles and art by noted Disneyland cast member Stacia Martin. Snow White and her animal friends join the fun on the front cover with a mention of the 50th anniversary. Publication size: three double-sided 8.5" x 11" sheets of paper stapled in the upper left corner.

Image and info via dsnelnd.

1987 NBC TV Special Press Photo

A press photo promoting the May 22, 1987 Snow White Golden Anniversary television special on NBC. It features an image of a Disneyland Snow White cast member with Dopey. Measures 7" x 9".

The reverse side includes the press information with airdate, synopsis, and episode title.

Images via remembermarilyn.

"Disneyland Line" Newsletter - 1987

In the January, 8, 1987 cast member newsletter, Disneyland Line, the upcoming 50th anniversary of Snow White was promoted with the original Time Magazine cover of Walt and the Seiberling rubber dwarfs.

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In the Disneyland Line from July 16th, 1987, we find a short write-up about Snow White's Walk of Fame debut and how it was "the largest turnout for anyone receiving their star." There's also a sidebar on the restoration of the film. [Note: the cancelled stamp from the next day's 50th Anniversary festivities at the park.]

1987 Ciné Télé Revue

With the 1987 re-release of Snow White in France, the July 16 issue of Ciné Télé Revue featured a two-page article on the movie. A collectible centerfold poster was also included.
 

Poster...

Image scans courtesy of Greg Philip of A Lost Film.

1987 Snow White Lobby Cards from the United Kingdom

A set of eight 1987 Snow White front-of-house cards from the United Kingdom. Each contains the 50th anniversary logo. "Released by The Walt Disney Company Ltd. through U.K. Film Distributors Ltd."

Image scans courtesy of Greg Philip of A Lost Film.

50th Anniversary Photobusta Set from Italy

The Italian photobusta (fotobusta) is similar to the US lobby card, yet it's printed on thinner glossy paper and tends to be much larger (from slightly bigger up to nearly the size of a US one-sheet). They almost always come in sets of eight but this too can vary. SOURCE: EMOVIEPOSTER.COM

Set of eight Snow White photobustas from the 1987 fiftieth anniversary. Each measures 18" x 26". Distributed in Italy by United International Pictures.

Images via Heritage.

See lots more Snow White movie posters from Italy in an earlier Archive entry.

Snow White 50th Anniversary - Theme Park Cups

During the 1987 Snow White 50th Anniversary celebration at Disneyland, special commemorative paper cups were used when guests purchased soft drinks. The anniversary logo with Snow and the dwarfs is pictured on one side. She wears a red dress (patterned after the pink dress illustrations used at the time in the movie posters and publicity material). Coca-Cola's sponsorship is noted on the opposite side.

In a variation of the cup, the Coke logo is dropped and the characters are placed opposite the anniversary text. Snow's dress has also turned purple.

The same design was seen on styrofoam coffee cups too.

Special thanks to the Kevin Hicks Collection for sharing these images.

1987 Lorus Snow White Wristwatches

In 1986, Lorus--a division of Seiko--was awarded the manufacturing license for Disney watches. This Snow White Golden Anniversary watch dates from 1987. White bezel with white band. Numbered limited edition.

Original plastic packaging.

The original wristband was made of ribbed plastic. A different non-ribbed style has been seen online, probably an aftermarket addition.

The watch was listed in the 1987 Walt Disney Family Gift Catalog (p.3). Retail $19.95.

Catalog page courtesy of the François Monferran Collection.

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A similar Lorus plastic watch dates from about the same time period but lacks the Golden Anniversary text. Features a slightly different illustration, one that is also found on the Lorus wall clock.