Enesco Item 4056747. UPC Code 045544904506.
Stock images copyright Enesco/Disney.
ELAH Radio Competition for the Snow White candy – from March 13 to May 1, 1940, every Wednesday at 13:15 PM, 'Snow White and the Seven Dwarfs' will be on the air from the E.I.A.R station with their new adventures. If you are lucky with your phrase, you will win 5000 lire! Customers! Be sure to get the BIANCANEVE Candy!The radio contest worked like this. Entrants would have to come up with a phrase to describe the qualities of the Biancaneve bonbon, write it in a letter, and mail it--along with a Snow White candy wrapper--to SIPRA, the advertising agency for Italian National Radio (EIAR) in Turin. The winner would be chosen on-air during the Snow White program. The prize of 5000 lire was a good amount of money at the time.