Showing posts with label de beukelaer. Show all posts
Showing posts with label de beukelaer. Show all posts

Thursday, October 19, 2017

De Beukelaer Snow White Chocolate Bar Labels

In the 1940s, De Beukelaer of Belgium manufactured Snow White chocolate bars. Here's some of their illustrated labels.

18 x 10 cm



18 x 10 cm



21.5 x 9.3 cm



17 x 10.6 cm



17 x 10.6 cm



In earlier Archive entries, see the De Beukelaer cards that were issued as a premium with their chocolate bars, as well as the albums used to collect them.

Friday, January 28, 2011

De Beukelaer Snow White "Sticker" Book from Belgium

This 20 page softcover was first published in Belgium by De Beukelaer bakery. It includes 100 numbered spaces to glue the De Beukelaer collectible cards (seen in previous post). The book measures approximately 13.5" x 9.75".

The dominant two languages spoken in Belgium are Dutch and French, so it's not surprising that this title was published separately in both. Same story, same stickers, just different languages. It seems that numerous editions of the book have been printed. They date from circa 1940.

French version (F1) was bound in a reddish-brown softcover and held together with a simple red cord. Another later French edition (F2) was spiral-bound in an orange softcover. A Dutch (D) edition came with a spiral-bound blue softcover.

Front Cover

French (F1)

French (F2)

Dutch (D)


Title Page

(F1)

(D)


Page 1

Page 1 (F1)

Page 1 (D)


Page 2-4


Page 2 (F2)

Page 3 (F2)

Page 4 (F2)


Page 5

Page 5 (F2)

Page 5 (D)


More Sample Pages

Page 9 (D)

Page 11 (F1)

Page 13 (D)

Page 16 (D)

Page 20 (D)

De Beukelaer Snow White Cards from Belgium

These collectible cards were produced in Belgium by De Beukelaer. A total of 100 full-color scenes in the collection. Thin paper stock. Measure approximately 2" x 2.75". They would be obtained separately as a premium with the purchase De Beukelaer chocolate bars and cookies. The backs are numbered and list the name of the food item. Text in French and Dutch.

A Few Examples











In the next post, we will see the De Beukelaer Snow White "sticker" books that held these cards. Glue was needed to affix them in place.