1938 Seven Dwarfs Curtiss Candy Drops

Curtiss Seven Dwarfs Candy Drops from Toytown were Life Saver-like candies from 1938. Each of the Seven Dwarfs had his own flavor: Sleepy Grape, Bashful Wild Cherry, Happy Orange, Grumpy Lemon, Sneezy Chocolate, Dopey Lime, and Doc Butterscotch.

Image courtesy of Dan Goodsell.

The candy rolls were included in the advertising for the Disney Toy Town campaign. Regularly priced at 5¢/roll, an entire box of all seven could be had during the Toy Town event for only 10¢, limit one box per customer.

Promotions were seen in newspaper ads and holiday gift flyers.

The candy box and wrappers are listed in Hake's Official Price Guide to Disney Collectibles, 2nd edition, 2007 (p.843). The back of the box had instructions for making your own dwarf cut-outs.

1967 Clorox 'Snow White' Giant Sweepstakes

Starting in June of 1967, the Clorox Company ran a Snow White sweepstakes in conjunction with the re-release of the film to US cinemas that year. Thousands of prizes were available. The grand prize included an all-expense 14 day trip to any city in the world, plus $5000 cash, and a new white Dodge Charger.

Other prizes included seven second place winners of the Dodge Charger, 70 third place 14k white gold Bulova watches, 700 fourth place $10 gift certificates, and 7000 fifth place Snow White record albums. Free entry forms were available at your store's Clorox display.

This Snow White poster promoted not only the sweepstakes but also the re-issue of the film. Measures approximately 24" x 36".

Poster image courtesy of Dan Goodsell.

Cinema owners would learn of the promotion on a two-page spread in the 1967 Pressbook Merchandising Supplement. A 105-piece display setup was available to supermarkets nationwide. It included an array of posters designed to be located throughout the store.

Various "Whistle While You Save" banners and posters were placed above aisles and on endcaps.

Banner: 27" x 38".

Small posters: approximately 12" x 21".

Small poster image via Hake's Official Price Guide to Disney Collectibles, 2007 (p.860).

Two-sided die-cut displays were produced featuring the individual dwarfs. Printed on very heavy poster paper, the signs measure approximately 19" wide x 21" to 31" tall. The artwork was done by former Disney Studio artist Al White, who in the 1960s, started his own Burbank studio. He contracted out promotional artwork for publications and advertisements to Disney. Each display was meant to be placed in the corresponding area of the grocery store:

Beverages.

Health and Beauty Aids.

Frozen Foods.

Produce.

Laundry Supplies.

Meat Department.

Canned Goods.

Paper Goods.

Dairy Department.

Baked Goods.

Six to seven days before the June 11th opening of the film, a full-page ad for the sweepstakes went out in over 55 million magazines, daily newspapers and Sunday supplements.

The ad and the majority of the Seven Dwarfs die-cut displays pictured in this post are courtesy of the Kevin Hicks Collection.

Dopey Disneyland Squeaker Postcard

A series of 27 postcard were sold at Disneyland's Art Corner shop (in Tomorrowland) from 1957 to 1962. They are called "squeaker" cards because they have a devise inside that squeaks when you squeeze them. Some of the postcards were numbered, others not. All had the imprint, "Copyright Walt Disney Productions." Approximate dimensions: 3.5" x 5.5".

Dopey was one of the characters included in the series. "I'm Dopey - How are you!"

On the back side, the card reads, " Dopey doesn't say much, but he really enjoys Disneyland." Printed in Japan.

Art Corner Disneyland bag, courtesy of Dan Goodsell.

The Dopey postcard was also offered through a 1958 Disneyland mail-order catalog. Retail: 75¢ for set of five.

Special thanks to the Matterhorn via Stuff from the Park for use of his images and for providing additional information. Opposite side image via the late Ken Eslick's Disneyland Postcards.

Foremost Milk Shake Mix with "Happy"

A Snow White Milk Shake Mix from Foremost Dairies of San Francisco, dates from the 1967 re-release of Snow White to US theaters. Features an illustration of a dancing Happy on the front package. Light chocolate flavor. Net weight 1.4 ounces.

The Snow White illustration and lettering found on the back of the package can be seen in the various 1967 theatrical posters (e.g. window card).

Ads for the milk shake would have appeared in the Sunday comics section of newspapers at the time. See a Dopey promotional mask from Foremost Dairies in the next Archive entry.

Special thanks to Dan Goodsell for supplying the images and additional info for this post. Visit his Tick Tock Toys Archive and see vintage ads on his flickr photostream.

Disneykins Royal Gelatin Promotion

A Royal Gelatin advertisement from 1967. It would have run in the Sunday comics section of the newspaper, coast-to-coast in the US. For only 25¢ plus one Royal package back, you'd receive three Disneykin figures. A different group of three were offered with every flavor, 26 Disneykins in all. Snow White and the dwarfs are not pictured in this ad, but they were still part of the promotional campaign.

You could get a set of eight Snow White figures with this chocolate flavor pudding box. Only 50¢ plus two Royal instant pudding package backs.

Snow and the Dwarfs are illustrated here in the poses of their Disneykin figures.

And here's a Vanilla Flavor box from Hakes.

As part of this promotion, Royal Gelatin issued a give-away Snow White Disneykins game. See it in the next Archive entry.

Special thanks to Dan Goodsell for supplying the newspaper ad and chocolate box images, plus additional info for this post. Visit his Tick Tock Toys Archive and see vintage ads on his flickr photostream.