Saturday, February 11, 2012

1967 US Pressbook Merchandising Supplement

An 11-page Merchandising Supplement was included with the 1967 Snow White pressbook. As far as promotional tie-ins go, the Disney marketing team once again went all out.

Front Cover


Page 2: Royal Gelatin display and board game.

[CLICK IMAGES TO ENLARGE]


Page 3: Nabisco walking dwarf toys.



Pages 4-5: Clorox sweepstakes.



Page 6: J. Chein & Co. tea sets, Child Guidance Toys magnetic puzzle, Ben Cooper Halloween costumes, Canned Movies zoetrope, and more.



Page 7: Gund stuffed dwarfs, Empire Pencil Co. cases, Hasbro talking telephone, and more.



Page 8: Enesco's coin bank, pencil "storage barrels", soap dish, wooden boxes, and ceramic figures; US Time watch and figure; Pez dispensers; and more.



Page 9: Ideal tote-bag, Dexter charm bracelet, Jaymar puzzles, National Leather school bag, and more.



Page 10: Marx book, Disneyland license plate.



Page 11: Soaky Snow Whit bubble bath bottles, kid's coveralls, embroidered pictures.

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