Tuesday, May 2, 2017

1960s Disneyland Snow White Bracelet by Dexter

In conjunction with the 1958 re-release of Snow White to US theatres, the Dexter Manufacturing Co. of Providence, RI produced an all-metal gold-plated charm bracelet for girls. Includes eight three-dimensional characters with enamel-like color accents on their front sides. Each measures about 1". The chain is approximately 6". The suggested retail price was only $1.00. The bracelet was listed in the 1958 pressbook and again in the pressbook merchandising supplement for the 1967 re-release.

The same gold tone bracelet was also sold at Disneyland. It's attached to a colorful aqua-blue card inside a gold-colored metal box with a clear plastic lid. Dates from 1966. Bottom center of card reads, "© Walt Disney Productions MCMLXVI." The Prince is pictured to the left, Snow White on the right.

Images via nyrockwearz.

This example also dates from 1966 but has a slightly different chain design. The characters appear to be more silver tone rather than gold.

Images via 2much2keep12.

Another Disneyland issue. Not dated but probably circa 1960s. From the "Little Miss" line.

A "© Walt Disney Productions" imprint is seen on the back of Snow White.

Images via xsupermario_cx.

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