Monday, May 22, 2017

1950 German Erdal-Fabrik Postcards

From the late 1930s to mid '40s, E. Séphériadès of Paris published a series of 12 Snow White postcards. In 1945, Superluxe of Paris took over the printing and increased the collection to a set of 25 cards. Circa 1950, the same postcards were issued--with a few changes--as a 24-card set in Germany by Erdal-Fabrik, Philipp Mühlen & Co.

Up until this time, the series had never included Snow White's nemesis. Erdal-Fabrik would add the Queen and Witch, plus the Prince at the bier. It also issued a collector's book to paste the cards into.

No. 2 - Queen

No. 21 - Witch with Snow White (in a green bodice and pink dress)

No. 23 - Prince at bier

Unlike the earlier French series which were actual postcards that could be mailed, the German set was more like trading cards geared towards collectors. Text on the reverse side of the cards advertised the collector' album, plus Erdal-Fabrik shoe polish products.

The complete set of cards in the album...


These four cards from the French Superluxe series did not appear in this German Erdal-Fabrik set:

No. 4

No. 12

No. 18 (While not used in the set, this illustration is on the cover of the  Erdal-Fabrik album.)

No. 22

Special thanks to Greg Philip of A Lost Film for providing additional info and the Erdal-Fabrik images scans.

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