1938 US "New Edition" Snow White Pressbook

In a previous two-part Archive entry (1 + 2), we saw the 1937 Snow White US pressbook. It was loaded with information and promotional images from the time of the film's initial release. At some point (probably in 1938), a "New Edition" pressbook was also issued. Distributed by RKO Radio Pictures to theatre owners, it contained 20 pages printed in black & white. Dimensions: 12" x 18". We don't know a lot about this one except that it is a hard-to-find item. It was sold by Heritage Auctions on March 23, 2012 for $1075.50. These are the few pages they listed.

Front cover

Sample pages.

Back cover.

1994 Japan Snow White Pressbook

A pressbook for the January 8, 1994 re-release of Snow White to Japanese theatres. A total of 22 pages (including covers).

Front and back covers

Special thanks to the Greg Philip of A Lost Film for sharing images from his collection.

1962 French Pressbook

An exhibitor booklet from the 1962 Athos re-release of Snow White in France. Includes images of several cool-looking Blanhe Neige posters. Eight pages with covers.

Image scans courtesy of Greg Philip via A Lost Film.

1973 Blanche Neige Press Booklet

An exhibitor's press booklet from the December 1973 re-release of Snow White and the Seven Dwarfs in France. Eight pages including covers.

Image scans courtesy of Greg Philip of A Lost Film.

1994 UK Snow White Pressbook

1994 pressbook issued in the United Kingdom. Die-cut flip-book design; bound along top edge with two staples. Eight pages (including covers). Dimensions: slightly smaller width than A4 (195 x 297 mm).

Front cover.

Story synopsis; Meet the Characters.

Promotions; Accessories: quad poster, display poster, stickers, press kit.

Competitions.

Back cover: newspaper ads.

Image scans from the Filmic Light Collection.

1992 UK Snow White Pressbook

1992 Snow White pressbook issued in the United Kingdom. Distributed by Warner Bros. Contents included a four-page booklet. Dimensions: A4 (210 x 297 mm).

Front and back covers.

Inner two pages: story synopsis and film credits.

Tucked inside the booklet were several loose single-sided ad pad and competition pages. Glossy finish.

Competition prizes.

Colouring competition.

Image scans courtesy of the Richard Holliss Collection with additional pics from the Filmic Light Collection.

1987 UK Snow White Pressbook

The 1987 Snow White pressbook issued in the United Kingdom, celebrating the 50th anniversary of the motion picture. A total of 12 pages (back cover is blank). Dimensions: international ISO standard A4 size (210 x 297 mm).

Front cover.

50th Anniversary.

Meet the characters.

Centerfold pages: history behind the film, advert examples.

Competitions.

Accessories: Quad posters, display posters, front-of-house cards, newspaper ads.

Images scans from the Filmic Light Collection.