Friday, December 1, 2017

1938 US "New Edition" Snow White Pressbook

In a previous two-part Archive entry (1 + 2), we saw the 1937 Snow White US pressbook. It was loaded with information and promotional images from the time of the film's initial release. At some point (probably in 1938), a "New Edition" pressbook was also issued. Distributed by RKO Radio Pictures to theatre owners, it contained 20 pages printed in black & white. Dimensions: 12" x 18". We don't know a lot about this one except that it is a hard-to-find item. It was sold by Heritage Auctions on March 23, 2012 for $1075.50. These are the few pages they listed.

Front cover

Sample pages.

Back cover.

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