Saturday, December 9, 2017

1938 Seven Dwarfs "Globe Trotter" Window Signs

Snow White-themed paper signs meant for use as store window displays. Three unused examples: Dopey, Doc, and Grumpy (who looks uncharacteristically friendly in this illustration but that's definitely his nose). Each is marked, "© 1938 Walt Disney Enterprises". Measure 10.5" x 20.5".

According to Heritage Auctions, the signs may have been designed to promote the Mickey Mouse Globe Trotters bread and milk ad campaign. Sponsored by local bakeries and dairy producers, the promotion encouraged kids to join the Globe Trotter club. Members received a game board map to attach Disney bread/dairy cards to. They'd also get a pin-back button printed with the name of the local sponsor.

Images via Heritage Auctions and Hakes.

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