Thursday, December 14, 2017

Adriana Caselotti - 1983 Public Appearance Tour Itinerary

Snow White was re-released to North American theatres in 1983. To promote the event, Disney hired Adriana Caselotti to headline a major public appearance tour to 13 cities. She would also be a guest on several national television shows. Numerous ephemera items from this trip were recently listed at Heritage Auctions.

The promotional tour ran from June 20 to July 13, 1983. City stops included in this order: Boston, Montreal, Chicago, Philadelphia, Washington DC, Dallas, Houston, Atlanta, Kansas City, San Francisco, Seattle, New York, and Los Angeles.

Itinerary of city stops on the tour.

The Philadelphia itinerary for June 27, 1983 (the date was bumped a day from what's listed above).

Signed television contracts for the Merv Griffin Show and The Tonight Show with Johnny Carson, plus the dressing room name plate from the latter.

Images via Heritage Auctions.

The auction included 32 pages of travel plans and an insider look at how the Disney marketing division gets the word out.

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