Monday, December 30, 2013

1938 RKO Snow White Pressbook (part II)

The 1938 pressbook continues from the previous Archive entry.

Pages 22-23. Newspaper advertisements.

Pages 24-25. Sample Radio City Music Hall ads.

Pages 26-27. More newspaper ads.

Close-ups of the Advance Teaser Ad Series from pages 26-27.

Pages 28-29. Newspaper ads.


Pages 30-31. Newspaper ads.

Pages 32-33. Newspaper ads.

Pages 34-35. Newspaper ads.

Pages 36-37. Newspaper copy.

Pages 38-39. Newspaper copy.

Pages 40-41. Newspaper copy. Plus Popular Science Monthly blurb.

Pages 42-43. Newspaper copy. Plus Cartier bracelet promo.

Page 44. Newspaper copy.

Image scans courtesy of the Michael Filippello Collection.

See the other US Snow White pressbooks from 1940, 1944, 1952, 1958, 1967, 1975, 1983, 1987 (ad pad only), and 1993. Also check out the French pressbook from 1938. And the UK from 1972 and 1980.


  1. Do you know where to find more sceneries water colors like this one: ?
    or the making of these? I just saw one where you saw the artist working, but it was a bit short. Though I allready learned something out of it!

    1. There is this site:

      It is no longer being updated, but there are some great background images.

  2. I notice that the description for Dopey echoes what Walt said about him in that famous color footage; "…nice, but kind of silly". Interesting!

    1. I've always thought that Walt was rather careful in his description of Dopey, maybe so as to not offend or give the wrong impression about who this character really was.