Pages 2-3. A list of extended theatre runs in the US and Canada from the original release. Words of praise for the film.
Pages 4-5. Irving Berlin songbooks, 1938 RCA/Victor record, Decca record, and others. Print-ready newspaper copy.
Pages 6-7. Newspaper copy. Ad layouts.
Pages 8-9. Newspaper ads.
Pages 10-11. Newspaper copy.
Pages 12-13. More newspaper copy + a Snow White Herald. Exploitation ideas.
Pages 14-15. Exploitation contests. Lobby cards, insert, 22x28s, and glossy stills.
Close-up of lobby cards...
Insert and 22x28s...
Rear cover posters: window card, 1-sheet, 3-sheet, 6-sheet, 24-sheet.
Images courtesy of the Michael Filippello Collection.