Sunday, June 30, 2013

1952 US Snow White Lobby Cards

Of all the Snow White lobby cards produced in the US, those from 1952 are probably the most distinctive. The same Dopey illustration appears on the side border of each. The set consists of eight 11" x 14" posters; no title card.

The cards were issued by RKO in 1951 for the '52 re-release. Copyright in lower left corner.

In the lower right, the National Screen Service info plus the re-release number "R-51".

Above images courtesy of the Michael Filippello Collection.

This lobby card scene of the dwarfs discovering Dopey to be the "monster" from upstairs only appeared in the '52 set and no others.

Lobby card set via Heritage Auctions.

The set is seen on the back cover of 1952 pressbook, though a darker color must have originally been planned for the yellow banner across the top.

Pressbook image courtesy of the Michael Filippello Collection.


  1. Interestingly there's no reference to the Wicked Queen/Witch in these Lobby Cards!

    1. Yeah Wobble. The card with Dopey surrounded by the other dwarfs was used instead. Makes you wonder how the Disney promotion execs decide what illustrations are used and what ones are not.