A 1938 newspaper holiday gift catalog from Petersen Variety Store in Julesburg, Colorado. Eight pages. Front cover features a full-color "Toy Town" advertisement, similar to the two-color layout in an earlier post. It includes Snow White and the Prince on horseback with the rest of the gang on parade...and Santa Claus too. Measures 10.75" x 15.875". The Seven Dwarfs Fruit Drops pictured in the lower right can be seen in another Archive entry.
On pages 4-5 of the flyer, we find an Ohio Arts Snow White tea set for only 25¢. Plus there's a box of Snow White and Seven Dwarfs dolls..."China bodies, brightly painted." Also just 25¢ a set.