1939 Menier Chocolate - "Sticker" Albums (vol. 1 & 2)

The 1939 Menier Chocolate "sticker" card promotion (see details in previous post) included two 20-page albums with numbered spaces for 90 cards each.

Volume One tells the Snow White story from the beginning up to the point where the dwarfs arrive home to find "something" upstairs in their bedroom.

[CLICK IMAGES TO ENLARGE]

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Volume Two picks up where the dwarfs meet Snow White and ends as the movie does with the kiss and 'Happily Ever After'.

When an album was completed, you could send it to Menier, and they would return it stamped along with a gift. If you sent both albums, then you got a better gift, usually books. And there was an added contest where you could win one of 200 prizes (e.g., movie or picture camera, bikes, toys, etc.). All you need do is include a reply to the question, "Why is Menier Chocolate you favorite?" This was valid until January 1, 1940.

Stamped on the cover of this album is an end date to the card promotion...April 15, 1940.

Special thanks to Greg Philip of A Lost Film for sharing information and images from his collection.

1939 Menier Chocolate - "Sticker" Card Promotion

In 1939, French chocolatier, Menier, ran a promotional campaign where numbered Snow White cards (vignettes) were placed inside packages of their candy. Two "sticker" albums were issued (for the price of 2 francs) in which the collection of 180 cards could be displayed by gluing them onto the corresponding spaces.

The Snow White cards were included with Menier's extra fine chocolate bars. The special candy packages were enclosed in green wrappers covered with this white label. It featured Snow White artwork on the front, plus a girl writing on the wall, which happened to be the Menier logo.

On the back, it mentioned the card promotion and albums. One card was issued inside half-bar packages. Three cards came with the full bar. And eight cards in the double-sized package.

The chocolate bars.

Meinier ad.

Window display.

Sample cards.

Different printings had slightly divergent text on the card backs. Here's three comparisons.

Each sticker album contained 20 pages (including covers) with numbered spaces for 90 vignettes (six per page).

See the two completed sticker albums in the next Archive entry. Special thanks to Greg Philip of A Lost Film for sharing information and images from his collection.