Wednesday, February 9, 2011

1952 US Snow White Three-Sheet

Three-Sheets: As the name implies, these posters are stunningly larger than the normal one-sheet by about 3 times the size (41" x 81"). Printed in two (and sometimes three) separate pieces, they would be hung in the front lobby or on the outside of the theater. Never produced in very large quantities, three-sheets can be quite rare.

From the 1952 re-release of the movie. Poster is marked R-51.

RKO re-release (R-1951). Three-Sheet (41" X 81"). Currently for auction February 2011 via Heritage Auctions.

The fine print at the bottom reads:
Copyright 1951 RKO Radio Pictures Inc. Country of Origin U.S.A. Property of National Screen Service Corp. Licensed for Disney only in connection with the exhibition of the picture at your theatre. Must be returned immediately thereafter. Snow White and 7 Dwarfs 3 SH., No.3, 51/675


This three-sheet was listed on the back cover of the 1952 Snow White pressbook.

Pressbook scan courtesy of the Michael Filippello Collection.

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